[{"data":1,"prerenderedAt":595},["ShallowReactive",2],{"portfolio-en-/en/portfolio/lemit":3},{"project":4,"isFallback":575},{"id":5,"title":6,"body":7,"description":533,"extension":549,"head":550,"meta":551,"navigation":581,"path":582,"schemaOrg":550,"seo":583,"sitemap":586,"stem":593,"__hash__":594},"portfolio_en/en/portfolio/lemit.md","Lemit.rs – SEO Consulting for a Leading Bathroom Equipment Store",{"type":8,"value":9,"toc":532},"minimark",[10,15,19,35,38,42,53,56,90,92,96,101,104,124,131,135,138,144,155,158,162,169,240,243,247,250,254,257,286,289,291,295,298,393,396,467,474,476,480,487,490,503,505,509,518,520],[11,12,14],"h2",{"id":13},"seo-consulting-for-a-leading-bathroom-equipment-retailer","SEO Consulting for a Leading Bathroom Equipment Retailer",[16,17,18],"p",{},"Lemit is one of the leading bathroom equipment stores in Serbia, 5 locations in Novi Sad and Belgrade, with a complete range of ceramic tiles, sanitary ware, shower enclosures, bathtubs, faucets, and bathroom furniture.",[16,20,21,22,26,27,34],{},"On this project, we handle ",[23,24,25],"strong",{},"SEO consulting and strategy",", while the development team ",[28,29,33],"a",{"href":30,"rel":31},"https://we-deliver.io/",[32],"nofollow","We Deliver IT"," from Novi Sad manages the implementation and development on the WordPress + WooCommerce platform. This collaboration demonstrates how the combination of SEO expertise and technical implementation delivers measurable results.",[36,37],"hr",{},[11,39,41],{"id":40},"starting-point","Starting Point",[16,43,44,45,48,49,52],{},"The lemit.rs website was undergoing a ",[23,46,47],{},"complete redesign"," by the ",[28,50,33],{"href":30,"rel":51},[32]," team, a new visual identity, WordPress platform modernization, and user experience improvements. This was the ideal moment to involve SEO expertise, as a redesign without SEO oversight can easily destroy existing positions.",[16,54,55],{},"Beyond the redesign itself, the website had several key issues:",[57,58,59,66,72,78,84],"ul",{},[60,61,62,65],"li",{},[23,63,64],{},"Organic traffic"," depended primarily on branded queries (\"lemit\", \"lemit novi sad\")",[60,67,68,71],{},[23,69,70],{},"Products"," had empty or minimal descriptions, Google could not properly index them",[60,73,74,77],{},[23,75,76],{},"FAQ schema markup"," did not exist on any page, missed opportunities for rich snippets",[60,79,80,83],{},[23,81,82],{},"Google My Business"," profiles for 5 locations were not optimized",[60,85,86,89],{},[23,87,88],{},"Blog"," did not exist, there was no informational content to attract non-branded traffic",[36,91],{},[11,93,95],{"id":94},"what-we-did","What We Did",[97,98,100],"h3",{"id":99},"phase-1-seo-oversight-during-redesign-december-2025-january-2026","Phase 1: SEO Oversight During Redesign (December 2025 - January 2026)",[16,102,103],{},"While We Deliver IT was executing the site redesign, we ensured SEO value was preserved during the transition:",[57,105,106,109,112,115,118,121],{},[60,107,108],{},"Mapping all existing URLs and verifying redirects were correct",[60,110,111],{},"Complete site analysis through Google Search Console",[60,113,114],{},"Monitoring indexation during and after the transition to the new design",[60,116,117],{},"Identifying and reporting indexation issues",[60,119,120],{},"Mapping key categories and priority pages",[60,122,123],{},"Defining SEO strategy for Q1 2026",[16,125,126,127,130],{},"Result: ",[23,128,129],{},"the site transitioned to the new design without losing positions",", organic traffic continued growing immediately after the transition.",[97,132,134],{"id":133},"phase-2-content-strategy-february-2026","Phase 2: Content Strategy (February 2026)",[16,136,137],{},"After technical stabilization, the focus shifted to creating content that attracts non-branded traffic:",[16,139,140,143],{},[23,141,142],{},"3 blog articles"," for informational searches:",[57,145,146,149,152],{},[60,147,148],{},"How to choose the ideal tiles for your bathroom (~1,300 words)",[60,150,151],{},"Shower enclosure or bathtub, what's better for your space (~1,200 words)",[60,153,154],{},"How to renovate a bathroom: practical tips before buying (~1,500 words)",[16,156,157],{},"Each article contains internal links to relevant categories and products on the website, the goal is to capture informational searches and direct traffic to sales pages.",[97,159,161],{"id":160},"phase-3-faq-schema-for-categories","Phase 3: FAQ Schema for Categories",[16,163,164,165,168],{},"FAQ content was prepared for all ",[23,166,167],{},"7 main categories"," (29 questions and answers), along with ready-to-implement JSON-LD snippets:",[170,171,172,185],"table",{},[173,174,175],"thead",{},[176,177,178,182],"tr",{},[179,180,181],"th",{},"Category",[179,183,184],{},"Number of questions",[186,187,188,197,204,212,219,226,233],"tbody",{},[176,189,190,194],{},[191,192,193],"td",{},"Ceramic tiles",[191,195,196],{},"4",[176,198,199,202],{},[191,200,201],{},"Sanitary ware",[191,203,196],{},[176,205,206,209],{},[191,207,208],{},"Shower enclosures",[191,210,211],{},"5",[176,213,214,217],{},[191,215,216],{},"Bathtubs",[191,218,196],{},[176,220,221,224],{},[191,222,223],{},"Faucets",[191,225,196],{},[176,227,228,231],{},[191,229,230],{},"Bathroom accessories",[191,232,196],{},[176,234,235,238],{},[191,236,237],{},"Bathroom furniture",[191,239,196],{},[16,241,242],{},"Instructions were also prepared for fixing schema markup on the existing /faq/ page, which has 8 questions but no structured data.",[97,244,246],{"id":245},"phase-4-bulk-product-description-import","Phase 4: Bulk Product Description Import",[16,248,249],{},"A bulk import of descriptions for all products on the site was completed, every product received a basic SEO description, specifications, and images. Products are no longer \"empty\" for Google.",[97,251,253],{"id":252},"phase-5-google-my-business-plan-5-locations","Phase 5: Google My Business Plan (5 Locations)",[16,255,256],{},"A complete plan was prepared for optimizing all 5 GMB profiles:",[57,258,259,265,270,275,280],{},[60,260,261,264],{},[23,262,263],{},"Novi Sad - Futoska"," (HQ)",[60,266,267],{},[23,268,269],{},"Belgrade - Vojislava Ilica",[60,271,272],{},[23,273,274],{},"Veternik",[60,276,277],{},[23,278,279],{},"Belgrade - Luka",[60,281,282,285],{},[23,283,284],{},"Novi Beograd - Exclusive"," (premium showroom)",[16,287,288],{},"For each location: unique descriptions, categories, photo checklist, Google Posts strategy, and a plan for encouraging reviews.",[36,290],{},[11,292,294],{"id":293},"results-3-months","Results, 3 Months",[16,296,297],{},"Growth is consistent month over month:",[170,299,300,319],{},[173,301,302],{},[176,303,304,307,310,313,316],{},[179,305,306],{},"Metric",[179,308,309],{},"December",[179,311,312],{},"January",[179,314,315],{},"February",[179,317,318],{},"Trend",[186,320,321,340,359,376],{},[176,322,323,326,329,332,335],{},[191,324,325],{},"Clicks",[191,327,328],{},"6,003",[191,330,331],{},"5,421",[191,333,334],{},"8,599",[191,336,337],{},[23,338,339],{},"+58.6% MoM",[176,341,342,345,348,351,354],{},[191,343,344],{},"Impressions",[191,346,347],{},"95,073",[191,349,350],{},"71,836",[191,352,353],{},"133,601",[191,355,356],{},[23,357,358],{},"+86% MoM",[176,360,361,364,367,370,373],{},[191,362,363],{},"Average position",[191,365,366],{},"13.3",[191,368,369],{},"12.2",[191,371,372],{},"11.3",[191,374,375],{},"Consistently improving",[176,377,378,381,384,387,390],{},[191,379,380],{},"Average CTR",[191,382,383],{},"6.3%",[191,385,386],{},"7.5%",[191,388,389],{},"6.4%",[191,391,392],{},"Stable",[16,394,395],{},"The strongest non-branded queries are already driving traffic:",[170,397,398,410],{},[173,399,400],{},[176,401,402,405,407],{},[179,403,404],{},"Query",[179,406,325],{},[179,408,409],{},"Position",[186,411,412,423,434,445,456],{},[176,413,414,417,420],{},[191,415,416],{},"bathroom ventilator",[191,418,419],{},"123",[191,421,422],{},"7.4",[176,424,425,428,431],{},[191,426,427],{},"tile edge trim",[191,429,430],{},"58",[191,432,433],{},"6.3",[176,435,436,439,442],{},[191,437,438],{},"undermount sink",[191,440,441],{},"37",[191,443,444],{},"7.2",[176,446,447,450,453],{},[191,448,449],{},"ceramics novi sad",[191,451,452],{},"36",[191,454,455],{},"7.7",[176,457,458,461,464],{},[191,459,460],{},"tiles",[191,462,463],{},"35",[191,465,466],{},"10.7",[16,468,469,470,473],{},"Within February, a strong upward trend is visible: impressions grew from ~3-4,000/day to ",[23,471,472],{},"5-6,000/day"," by the end of the month, indicating continued growth.",[36,475],{},[11,477,479],{"id":478},"collaboration-with-we-deliver-it","Collaboration with We Deliver IT",[16,481,482,483,486],{},"This project is an example of effective collaboration between an SEO team and a development team. ",[28,484,33],{"href":30,"rel":485},[32]," from Novi Sad led the complete redesign and technical implementation, WordPress, WooCommerce, Oxygen Builder, while we lead SEO strategy, content, and consulting.",[16,488,489],{},"The key advantage of this model: redesign and SEO worked in parallel, so the new website was optimized for search engines from day one. Each team does what they do best, and the client gets measurable results faster than with a single team trying to cover everything.",[16,491,492,493,497,498,502],{},"Learn more about our approach to ",[28,494,496],{"href":495},"/en/services/seo-optimization","SEO optimization"," and ",[28,499,501],{"href":500},"/en/services/web-development","website development",".",[36,504],{},[11,506,508],{"id":507},"view-the-website","View the Website",[16,510,511],{},[23,512,513],{},[28,514,517],{"href":515,"rel":516},"https://lemit.rs",[32],"lemit.rs",[36,519],{},[16,521,522,523,527,528,502],{},"If your business needs an SEO strategy that delivers measurable results, whether you already have a development team or not, ",[28,524,526],{"href":525},"/en/contact","contact us"," and we'll create a plan that matches your goals. Also see other ",[28,529,531],{"href":530},"/en/portfolio","projects from our portfolio",{"title":533,"searchDepth":534,"depth":534,"links":535},"",2,[536,537,538,546,547,548],{"id":13,"depth":534,"text":14},{"id":40,"depth":534,"text":41},{"id":94,"depth":534,"text":95,"children":539},[540,542,543,544,545],{"id":99,"depth":541,"text":100},3,{"id":133,"depth":541,"text":134},{"id":160,"depth":541,"text":161},{"id":245,"depth":541,"text":246},{"id":252,"depth":541,"text":253},{"id":293,"depth":534,"text":294},{"id":478,"depth":534,"text":479},{"id":507,"depth":534,"text":508},"md",null,{"slug":552,"industry":553,"location":554,"countryCode":555,"year":556,"date":557,"cover":558,"gallery":561,"results":562,"pattern":570,"draft":575,"readingTime":576},"lemit","E-commerce / Retail","Novi Sad","RS",2026,"2026-03-05",{"src":559,"alt":560},"/portfolio/lemit/cover.webp","Lemit.rs – SEO optimization for a bathroom equipment showroom",[],[563,564,565,567],{"label":325,"value":339},{"label":344,"value":358},{"label":363,"value":566},"11.3 (vs 13.3)",{"label":568,"value":569},"Blog articles","3 prepared",{"context":571,"challenge":572,"solution":573,"results":574},"Lemit is a leading bathroom equipment store in Serbia with 5 locations in Novi Sad and Belgrade. The lemit.rs website is a WordPress + WooCommerce platform with thousands of products.","The website was undergoing a complete redesign by the We Deliver IT team, which meant a risk of losing existing SEO positions. Additionally, organic traffic depended on branded queries, products had empty descriptions, FAQ schema markup was missing, and GMB profiles were not optimized.","We launched SEO consulting in collaboration with the We Deliver IT development team, we handle strategy, content, and SEO, while they manage the redesign and implementation on the WordPress platform. The key challenge was to preserve SEO during the transition to the new design, then launch a growth phase through content strategy.","Within 3 months, clicks grew from 6,003 to 8,599 (+58.6% MoM), impressions from 95,073 to 133,601, and average position improved from 13.3 to 11.3. A content strategy, FAQ schema, and GMB optimization were launched.",false,{"text":577,"minutes":578,"time":579,"words":580},"4 min read",3.36,201600,672,true,"/en/portfolio/lemit",{"title":584,"description":585},"Lemit.rs – SEO Consulting for Bathroom Equipment","SEO consulting for lemit.rs: +58.6% clicks, +86% impressions in 3 months. Content strategy, FAQ schema, blog, and GMB optimization for 5 locations.",{"loc":582,"priority":587,"changefreq":588,"lastmod":557,"images":589},0.8,"monthly",[590],{"loc":591,"caption":592},"https://leovacdigital.me/portfolio/lemit/cover.webp","Lemit.rs – SEO consulting for bathroom equipment","en/portfolio/lemit","l3C87oX5RcROZEPnh6eEn4u1DlAsyZh-sDogHxEJe-M",1774277959905]