[{"data":1,"prerenderedAt":415},["ShallowReactive",2],{"portfolio-en-/en/portfolio/mehr-laser":3},{"project":4,"isFallback":396},{"id":5,"title":6,"body":7,"description":354,"extension":368,"head":369,"meta":370,"navigation":402,"path":403,"schemaOrg":369,"seo":404,"sitemap":406,"stem":413,"__hash__":414},"portfolio_en/en/portfolio/mehr-laser.md","Mehr Laser – YouTube Promotion and New Web Design",{"type":8,"value":9,"toc":353},"minimark",[10,15,24,27,43,50,54,57,62,77,80,97,100,103,107,110,115,120,126,131,137,142,148,153,159,162,179,183,186,203,206,208,212,215,229,232,235,249,252,254,258,261,275,278,281,295,298,300,304,334,336,340,348,350],[11,12,14],"h2",{"id":13},"context","Context",[16,17,18,19,23],"p",{},"Mehr Laser is a brand specializing in advanced laser technologies, known for precision industrial solutions and innovations.\nTo increase visibility and attract new audiences, they decided to enter ",[20,21,22],"strong",{},"video marketing",", with the support of our team.",[16,25,26],{},"In the first phase, we focused on:",[28,29,30,34,37,40],"ul",{},[31,32,33],"li",{},"creating and optimizing a YouTube channel",[31,35,36],{},"setting up the content structure",[31,38,39],{},"launching a targeted Google Ads video campaign",[31,41,42],{},"preparing digital materials",[16,44,45,46,49],{},"In parallel, the client wanted a complete branding modernization, so we also began developing a ",[20,47,48],{},"new visually and technically advanced website",".",[11,51,53],{"id":52},"old-website-new-website","Old Website, New Website",[16,55,56],{},"Before our collaboration, Mehr Laser did not have a modern web identity that clearly communicated the brand's technological strength and industrial focus.\nThe design was outdated, lacking clear structure, with weak visual hierarchy and no capability for quality product presentation.",[16,58,59],{},[20,60,61],{},"This is what the old website looked like:",[16,63,64,69,73],{},[65,66],"img",{"alt":67,"src":68},"Old website – view 1","/portfolio/mehr-laser/starisajt1.webp",[65,70],{"alt":71,"src":72},"Old website – view 2","/portfolio/mehr-laser/starisajt2.webp",[65,74],{"alt":75,"src":76},"Old website – view 3","/portfolio/mehr-laser/starisajt3.webp",[16,78,79],{},"The new website we are developing brings:",[28,81,82,85,88,91,94],{},[31,83,84],{},"a modern dark/light theme",[31,86,87],{},"clear product structure (systems, solutions, industrial applications)",[31,89,90],{},"focus on conversions and industrial leads",[31,92,93],{},"optimized landing pages for Google Ads",[31,95,96],{},"capability for expansion to multiple languages and markets",[16,98,99],{},"The new web identity positions the brand at the level that matches Mehr Laser's technological expertise and prepares the platform for long-term digital growth.",[101,102],"hr",{},[11,104,106],{"id":105},"new-website-design-in-progress","New Website Design (In Progress)",[16,108,109],{},"We are carrying out a complete modernization of the Mehr Laser web platform, from visual identity, through UX architecture, to technical optimization.\nThe goal is to create a fast, professional, and conversion-oriented website that can support the brand's growth for years to come.",[111,112,114],"h3",{"id":113},"first-design-previews","First Design Previews:",[16,116,117],{},[20,118,119],{},"Homepage, Hero Section",[16,121,122],{},[65,123],{"alt":124,"src":125},"New design – image 1","/portfolio/mehr-laser/slika1.webp",[16,127,128],{},[20,129,130],{},"Product / Laser Systems Page",[16,132,133],{},[65,134],{"alt":135,"src":136},"New design – image 2","/portfolio/mehr-laser/slika2.webp",[16,138,139],{},[20,140,141],{},"Services / Industrial Solutions Overview",[16,143,144],{},[65,145],{"alt":146,"src":147},"New design – image 3","/portfolio/mehr-laser/slika3.webp",[16,149,150],{},[20,151,152],{},"Contact / Lead Form",[16,154,155],{},[65,156],{"alt":157,"src":158},"New design – image 4","/portfolio/mehr-laser/slika4.webp",[16,160,161],{},"The new website will feature:",[28,163,164,167,170,173,176],{},[31,165,166],{},"a modern dark/light design",[31,168,169],{},"focus on technology presentation",[31,171,172],{},"landing pages optimized for Ads",[31,174,175],{},"improved UX for industrial buyers",[31,177,178],{},"faster loading and SEO-friendly structure",[111,180,182],{"id":181},"broader-ux-focus","Broader UX Focus",[16,184,185],{},"The design is developed to address the needs of industrial buyers:",[28,187,188,191,194,197,200],{},[31,189,190],{},"clear information without visual clutter",[31,192,193],{},"technical specifications at the top of the page",[31,195,196],{},"CTA elements optimized for leads",[31,198,199],{},"direct inquiry option for every system",[31,201,202],{},"improved readability on large screens",[16,204,205],{},"This is critical for the B2B industrial segment where the speed of finding information directly affects conversion rates.",[101,207],{},[11,209,211],{"id":210},"youtube-channel-what-we-did","YouTube Channel, What We Did",[16,213,214],{},"We set up the new Mehr Laser YouTube channel with:",[28,216,217,220,223,226],{},[31,218,219],{},"custom branding",[31,221,222],{},"optimized playlist structure",[31,224,225],{},"preview graphics",[31,227,228],{},"descriptions and SEO tags for video content",[16,230,231],{},"The goal was for the channel to look professional from day one.",[16,233,234],{},"Additionally, we created an initial content strategy:",[28,236,237,240,243,246],{},[31,238,239],{},"recommendations for video content types (demos, industrial applications, behind-the-scenes)",[31,241,242],{},"structure for future video series",[31,244,245],{},"SEO guidelines for titles, descriptions, and tags",[31,247,248],{},"thumbnail design recommendations",[16,250,251],{},"The goal is to lay the foundation for a long-term video library that builds brand authority.",[101,253],{},[11,255,257],{"id":256},"google-ads-youtube-campaign","Google Ads YouTube Campaign",[16,259,260],{},"We launched and managed a targeted video campaign focused on:",[28,262,263,266,269,272],{},[31,264,265],{},"laser technologies and industrial niches",[31,267,268],{},"brand awareness",[31,270,271],{},"engagement and view growth",[31,273,274],{},"remarketing audiences",[16,276,277],{},"The campaign enabled steady growth in visibility and engagement.",[16,279,280],{},"The campaign was optimized through:",[28,282,283,286,289,292],{},[31,284,285],{},"granular audiences by interest",[31,287,288],{},"remarketing based on video views",[31,290,291],{},"A/B testing of different video creatives",[31,293,294],{},"detailed engagement signal analytics",[16,296,297],{},"This approach delivered steady growth without wasting budget and provided clear measurability of results.",[101,299],{},[11,301,303],{"id":302},"results","Results",[28,305,306,309,312,315,318,325,328,331],{},[31,307,308],{},"YouTube channel fully set up",[31,310,311],{},"growth in impressions and video views",[31,313,314],{},"brand more visible in targeted niches",[31,316,317],{},"foundations laid for long-term video marketing",[31,319,320,321,324],{},"development of ",[20,322,323],{},"a new modern website"," underway",[31,326,327],{},"increased recognition in the industrial B2B segment",[31,329,330],{},"foundations set for future SEO and Ads scaling",[31,332,333],{},"clearer digital strategy for the next 12 months",[101,335],{},[11,337,339],{"id":338},"check-out-their-youtube-channel","Check Out Their YouTube Channel",[16,341,342],{},[343,344,345],"a",{"href":345,"rel":346},"https://www.youtube.com/@MehrLaser",[347],"nofollow",[101,349],{},[16,351,352],{},"If you are planning growth through video marketing and Google Ads, get in touch and we'll prepare a solution tailored to your brand.",{"title":354,"searchDepth":355,"depth":355,"links":356},"",2,[357,358,359,364,365,366,367],{"id":13,"depth":355,"text":14},{"id":52,"depth":355,"text":53},{"id":105,"depth":355,"text":106,"children":360},[361,363],{"id":113,"depth":362,"text":114},3,{"id":181,"depth":362,"text":182},{"id":210,"depth":355,"text":211},{"id":256,"depth":355,"text":257},{"id":302,"depth":355,"text":303},{"id":338,"depth":355,"text":339},"md",null,{"slug":371,"industry":372,"location":373,"countryCode":374,"year":375,"date":376,"cover":377,"gallery":380,"results":381,"pattern":391,"draft":396,"readingTime":397},"mehr-laser-youtube-google-ads","technology","Europe","AT",2024,"2024-12-02",{"src":378,"alt":379},"/portfolio/mehr-laser/cover.webp","Mehr Laser – YouTube promotion and new web design",[125,136,147,158],[382,385,388],{"label":383,"value":384},"YouTube impressions","increased through targeted campaigns",{"label":386,"value":387},"Video engagement","steady growth",{"label":389,"value":390},"Brand visibility","significantly improved",{"context":392,"challenge":393,"solution":394,"results":395},"Mehr Laser is a technology brand specializing in laser systems and innovative industrial applications. They wanted to increase visibility and launch a video marketing channel.","The brand had no developed YouTube channel or active video campaigns, limiting the potential for online visibility growth.","We created a YouTube channel, set up the structure, optimized content, and ran targeted Google Ads video campaigns. In parallel, we are working on a modern web design that elevates the brand to the next level.","Launched YouTube channel, growing impressions and views through Google Ads, clearer digital identity, and development of a new modern website underway.",false,{"text":398,"minutes":399,"time":400,"words":401},"3 min read",2.635,158100,527,true,"/en/portfolio/mehr-laser",{"title":6,"description":405},"YouTube channel creation, Google Ads video campaigns, and modern website development for Mehr Laser, a brand of advanced laser technologies.",{"loc":403,"priority":407,"changefreq":408,"lastmod":409,"images":410},0.8,"monthly","2025-01-20",[411],{"loc":412,"caption":379},"https://leovacdigital.me/portfolio/mehr-laser/cover.webp","en/portfolio/mehr-laser","hgEJ_xsA58thsLvfZECctwqwvns3bioWA4drq6S-4sg",1774277960413]