Blog · Articles and Notes
How we think about digital systems
Short and practical articles on web, bookings, systems, automation and marketing – no gurus, no fluff. Focus on real problems of hotels, apartments, car rentals and real estate teams.
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Direct Bookings vs OTA Platforms – How to Reduce Dependence on Booking.com
Business Growth Tips2/9/2026
Direct Bookings vs OTA Platforms – How to Reduce Dependence on Booking.com
How much do you really pay OTA platforms and how do direct bookings reduce costs? ROI analysis, concrete steps, and examples for hotels and apartments.
Business Growth Tips · 11 min readRead article
Google Ads for Hotels: Guide to More Direct Bookings
Google Ads1/27/2026
Google Ads for Hotels: Guide to More Direct Bookings
How hotels use Google Ads for direct bookings. Campaign types, budgets, Google Hotel Ads vs Search Ads, and common mistakes. Concrete advice for the Adriatic region.
Google Ads · 14 min readRead article
Hotel Website: Everything You Need to Know Before Building One
Website Development Tips11/1/2025
Hotel Website: Everything You Need to Know Before Building One
Everything you need to know before building a hotel website: bookings, PMS and ERP integrations, multiple languages, speed, SEO, and increasing direct bookings.
Website Development Tips · 4 min readRead article