Blog · Articles and Notes
How we think about digital systems
Short and practical articles on web, bookings, systems, automation and marketing – no gurus, no fluff. Focus on real problems of hotels, apartments, car rentals and real estate teams.
5 Mistakes 80% of Boutique Hotels in Montenegro Make (Audit of 3 Hotels, May 2026)
5 Mistakes 80% of Boutique Hotels in Montenegro Make (Audit of 3 Hotels, May 2026)
We audited 3 boutique hotels in Montenegro in May 2026. CLS 0.65, 6 MB page weight, dead sitemaps, and an estimated €80,000+ in lost direct bookings per hotel.
Direct Bookings vs OTA Platforms – How to Reduce Dependence on Booking.com
Direct Bookings vs OTA Platforms – How to Reduce Dependence on Booking.com
OTA platforms take 15-25% per booking. This guide shows how hotels and apartments build a direct booking system that reduces that cost, step by step.
Google Ads for Hotels: Guide to More Direct Bookings
Google Ads for Hotels: Guide to More Direct Bookings
How hotels use Google Ads for direct bookings. Campaign types, budgets, Google Hotel Ads vs Search Ads, and common mistakes. Concrete advice for the Adriatic region.
Hotel Website: Everything You Need to Know Before Building One
Hotel Website: Everything You Need to Know Before Building One
Everything you need to know before building a hotel website: bookings, PMS and ERP integrations, multiple languages, speed, SEO, and increasing direct bookings.