System diagnostics
Review of the website, analytics, booking channels, CRM, and internal processes — including SWOT analysis and defining personas for your key users.
Service · Strategy & architecture
Digital strategy & system architecture lays the foundation so every next move makes sense.
For your digital system to bring more bookings, more inquiries, and less manual work — we first need to understand where exactly you're falling short today. That's why we map the user journey from first click to booking or contract, identify 'gaps' in the funnel, and define an architecture that increases conversions and eliminates chaos.
- • Diagnostics of your existing website, systems, and acquisition channels
- • Journey map: from click to booking, inquiry, or contract
- • Digital system architecture and priorities for the next 6-12 months
- • Vendor-neutral approach without pushing one 'magic' tool
- • Specialized experience in tourism, rent-a-car, and real estate
- • Focus on removing patches and chaos, not on 'yet another redesign'
Without a clear strategy and architecture, every next step becomes a more expensive patch. First we map the system and flows, then we talk about design, tools, and campaigns.
Strategy · snapshot
Journey map from click to contract→ clear funnel picture
Digital system architecture→ all channels in one view
Roadmap for 90-180 days→ realistic priorities, not a wish list
Fewer improvisations
↓ ad hoc decisions
Clearer focus
↑ priorities & scope
Better ROI
↑ budget utilization
Trusted by
Who is this service for
Strategy and architecture for teams that want a system, not just a website
- • hotels, apartments, and property management planning a redesign or new website and wanting clear logic this time
- • rent-a-car agencies with fleets and multiple locations, where inquiries and bookings currently flow across multiple channels without a central hub
- • real estate agencies and investors who want a clear funnel from inquiry to contract, with defined roles for the website, portals, and CRM
- • businesses that feel they constantly 'patch' the existing system but lack a clear picture of how it should ideally work
We might not be the best fit if:
- • you just need a quick, cheapest-possible website to 'exist online'
- • you expect strategy to magically solve a lack of product, service, or team capacity
- • you're looking for a one-time patch without willingness to change processes that are actually holding the system back
- • your focus is solely on the lowest price, rather than on ROI and a long-term system
Key elements
Strategy and architecture as the foundation of your digital system
Instead of jumping straight to redesign, tools, and ads, we first draw the big picture: where you are now, where you want to be, and how the digital system needs to look to get you there.
Mapping the journey from click to contract
Defining the key steps a user goes through — from first impression, through research, to booking, inquiry, or signed contract.
Digital system architecture
Roles of the website, portals, channel managers, CRM, billing system, and internal tools — how they connect and which one is the 'single source of truth'.
Roadmap and priorities
A clear phased plan with content strategy: what to do first, what later, what to drop, and what to improve — with estimated budgets and expected impact.
Recognizing the situation
How do you know you need strategy and architecture, not just another redesign?
The most common signals that it's time to step back, look at the whole picture, and lay the foundation before new investments:
'Our website has been redone several times, and still nothing really works'
The design changes, copy gets polished, but there's no clear flow, measurable goals, or alignment with the rest of the system.
'Every channel operates on its own'
Booking, direct reservations, portals, Google Ads, social media — each pulls in its own direction, without one strategy above it all.
'We don't have a clear funnel or numbers by stage'
You know the overall results, but not where exactly you're losing people — on the website, in communication, in the offer, or in the booking/contract process itself.
'We do too much ad hoc'
Decisions are made impulsively — based on pressure and gut feeling, not on a system, data, and clear priorities.
Coastal hotel — more direct bookings
A website redesign and channel manager integration led to a rise in direct bookings and lower portal commissions.
Example: +27% direct bookings in the first 6 months.
Rent-a-car fleet — less manual work
A centralized system for vehicles, pricing and availability reduced duplicate entries and calendar errors.
Example: up to 40% less manual work in operations.
Collaboration steps
How we go through strategy and digital system architecture
The goal is not to create a nice document that ends up in a drawer, but a practical architecture that guides the next moves — from website redesign to integrations and campaigns.
- 1
Diagnostics and gathering the full picture
Discovery workshop with key people, review of the existing website, tools, reports, and past campaigns. We map where you are now and what hurts the most.
- 2
Mapping flows and system architecture
We define the funnel from click to contract, the roles of each channel and tool, and create a clear digital system architecture tailored to your business.
- 3
Roadmap and first moves
We agree on priority steps for the next 90-180 days — what to do immediately, what later, what the dependencies are, and what the expected effects will be.
About us
Leovac Digital as the architect of your digital system
Over 15 years of experience in web development, booking systems, marketplaces, and performance marketing — with a focus on tourism, apartments, rent-a-car, and real estate.
We don't do strategy and architecture from theory, but from daily work on projects where every mistake in system setup later costs time, money, and nerves. That's why our goal is a clear foundation, not just another 'nice website'.
Testimonials
What clients say
"Želim da vam se mnogo zahvalim na vašoj usluzi i pomoći u vezi sa Guglom i veb-sajtovima – jednostavno toplo preporučujem! Hvala još jednom...svima vama! 👍🏽👍🏽👍🏽"
Arie Borohov
auto schluesseldienst (AT)
"Sarađivao sam sa mnogim profesionalcima. Rade je ubedljivo jedan od najpažljivijih i najstručnijih stručnjaka sa kojima sam sarađivao. Toplo preporučujem Rada svim svojim saradnicima kojima je potrebna njegova stručnost."
Michael Crooms
Mr. Collipark (USA)
"Saradnja sa Radosavom je bila odlična! Ima odličnu radnu etiku i sve je završio na vreme i odličan posao. Preporučujem Radosava svima."
Trevor Marsden
Dibs Media (USA)
"Oduševljen sam! Ovo je jedna od najboljih agencija koje smo ikada koristili, a imali smo dosta neuspešnih, samo prazna obećanja."
Michael
AUTOANKAUF Michael (AT)
Budgets and collaboration models
Estimated costs for digital system strategy and architecture
The scope of work depends on team size, number of channels, and the existing system. These are the ranges most engagements fall into — excluding license costs and external tools, which we decide on together.
One-time audit and strategic session
Diagnostics of the existing website and system, identifying bottlenecks, and recommendations for first steps.
Typically in the range of 350-1,200 EUR one-time.
Detailed strategy and system architecture
Detailed journey map, digital system architecture, recommendations for redesign, tools, and integrations, with a clear phased roadmap.
Typically in the range of 1,500-4,000 EUR, depending on complexity.
Strategic implementation partner
Monthly oversight, decision-making support, development priorities, coordination with existing agencies and teams.
Retainer models typically 800-1,500 EUR per month.
The final proposal is defined after a brief system review and understanding where you are now and what you want to achieve in the next 6-12 months.
FAQ
Most common questions before strategy and architecture engagement
Does this include website or system development?
It can, but doesn't have to. Sometimes we only do the strategy and architecture (as a 'blueprint'), and sometimes we lead the complete website and system build alongside your existing team or agency.
Do we have to start everything from scratch?
No. Often it's smarter to optimize and connect what you already have, rather than tearing everything down. The strategy helps us decide what stays, what changes, and in what order.
How deep do you go into our business?
Deep enough to understand how you actually make money, where you lose time and money, and what's realistically achievable in the next 6-12 months. Without that, we can't give serious recommendations.
Can we bring you in just for a second opinion?
Yes. We often serve as an independent second opinion before major investments in redesign, new tools, or system migration.
Do you push your 'own' tool or platform?
No. We work vendor-neutral. The point is to find the combination of solutions that makes the most sense for your case — with minimal complexity for the team.
Quick system review
Request a review of your digital system and strategic recommendations
We review how your channels, website, and processes currently work — and you get a clear proposal on how to set up a digital system strategy and architecture that supports growth.
- • brief diagnostics of your website, channels, and processes
- • mapping key points where the funnel breaks
- • recommendations for strategy, architecture, and first steps
- • priorities for the next 90-180 days
A review doesn't mean a commitment to work together — the goal is to see if we can realistically help and if we're a good fit.