Account structure tied to business
Campaigns, ad groups, and keywords organized by services, locations, and decision stages, with a focus on Quality Score and geo-targeting instead of account chaos.
Service · Google Ads campaigns
Google Ads campaigns that fill your calendar with bookings, not just clicks.
We don't run Google Ads as just 'turning on ads', but as part of a system: campaigns → landing pages → inquiries / bookings → CRM and reports. The focus is on profitable bookings and leads, especially for hotels, apartments, rent-a-car, and real estate.
- • Campaigns that deliver bookings and inquiries, not just visits
- • Account structure tied to the funnel and landing pages
- • Optimization based on data, not on 'gut feeling'
- • Search, Display network, Performance Max, and remarketing campaigns
- • Transparent work and clear KPIs
- • Specialized experience in tourism, rent-a-car, and real estate
Google Ads delivers the best results when connected to a good website, clear landing pages, and measurable goals. If you already have existing campaigns, we first look at what can be saved and optimized, instead of tearing everything down from scratch.
Google Ads · snapshot
Search campaigns (brand + services)→ quality inquiries
Performance Max & remarketing→ every visitor utilized
Landing pages connected to ads→ higher conversion
Budget utilization
↑ 25%
Cost per inquiry
↓ 18%
Conversions
↑ 30%
Trusted by
Who is this service for
Google Ads for teams that care about results, not just presence
- • hotels and apartments that want more direct bookings and fewer portal commissions
- • rent-a-car agencies that need a stable flow of inquiries throughout the year
- • real estate agencies and investors who care about lead quality, not just volume
- • businesses that already have traffic and want Google Ads to work as an amplifier, not a cost
We might not be the best fit if:
- • you're looking for 'trial' advertising with a token budget
- • conversion tracking and real ROI aren't important to you
- • you just want to 'be first on Google' without thinking about profitability
- • it's not a priority for someone to seriously manage the account for at least 3-6 months
Key elements
Google Ads as part of the system, not an isolated campaign
Instead of random campaigns, we build a structure that follows your funnel: from search and ads, through landing pages, to inquiries, bookings, or deals.
Landing pages that convert
Ads lead to pages that match the search intent, clearly, quickly, and without unnecessary noise.
Conversion and micro-goal tracking
We measure bookings, inquiries, calls, forms, and other key actions, not just clicks and impressions.
Continuous optimization
Regular work on negative keywords, ad copy testing, bidding strategies, and CPC optimization, instead of campaigns that are set and forgotten.
Recognizing the situation
Is your Google Ads account actually delivering what you're paying for?
The most common signs that Google Ads is currently working against you, not for you:
'We have clicks, but not enough inquiries'
You're paying for visits that don't end with a call, form, or booking, campaigns and landing pages aren't aligned.
'We don't know what exactly drives results'
Conversion tracking isn't properly set up, so decisions are made by feeling, not by numbers.
'The agency only sends us generic reports'
Charts without clear conclusions and recommendations, disconnected from actual business goals.
'Budget is being spent, but we have no clear ROI'
There's no connection between cost per click and the real value of a booking, stay, rental, or sale.
Coastal hotel, more direct bookings
A website redesign and channel manager integration led to a rise in direct bookings and lower portal commissions.
Example: +27% direct bookings in the first 6 months.
Rent-a-car fleet, less manual work
A centralized system for vehicles, pricing and availability reduced duplicate entries and calendar errors.
Example: up to 40% less manual work in operations.
Collaboration steps
How we approach Google Ads campaigns
Google Ads shouldn't be a black box. In practice, the project goes through these phases:
- 1
Audit and diagnostics
Review of the existing account (or planning from scratch), analyzing what currently works, where budget leaks, and whether conversion tracking is properly set up.
- 2
Architecture and campaign setup
Defining account structure, campaigns and ad groups, keyword selection, ad preparation, and connecting with landing pages and analytics.
- 3
Optimization and scaling
We regularly optimize keywords, ads, audiences, and budgets. Focus on CPA / ROAS and real profit, not on 'as many clicks as possible'.
About the service
How do Google Ads campaigns work?
Google Ads is a paid advertising system that lets you appear at the top of Google search results for keywords relevant to your business. Unlike SEO, which builds organic visibility over the long term, Google Ads delivers results immediately: as soon as a campaign is live, your ad is shown to people who are actively searching for your service.
The system works on an auction model. Every time someone searches for a term you're targeting, Google runs an auction between all advertisers targeting that term. Your ad's position depends on a combination of your bid (how much you're willing to pay per click) and your Quality Score (ad quality, landing page relevance, and expected click-through rate). That means a bigger budget doesn't guarantee a better position. Campaign quality plays a key role.
For businesses in tourism and real estate, Google Ads is especially effective because it targets people with high intent. Someone who types 'apartment booking Budva July' or 'house for sale Bar' is already in the decision-making phase. Your job is to appear in front of them with a relevant ad that leads to a page matching that intent. When this is set up correctly, every euro spent on ads returns several times over through bookings and inquiries.
Specialization
Google Ads for hotels, apartments, and real estate
Each of these industries calls for a specific approach to Google Ads campaigns. For hotels and apartments, that means geo-targeting by destination, seasonal budget and bidding adjustments, and Search campaigns targeting queries with clear booking intent. Performance Max campaigns are useful for hotels because they combine Search, Display, YouTube, and Maps into one automated campaign.
For rent-a-car agencies, the focus is on local Search campaigns ('rent a car Tivat airport', 'car rental Podgorica') and remarketing campaigns that follow users who visited the site but didn't complete a booking. Seasonality plays a big role, since demand for car rentals in Montenegro triples during the summer months.
For real estate, Google Ads targets searches with high purchase intent ('apartment for sale Podgorica', 'land by the sea Montenegro'). Each click costs more than in tourism, but the value of a single conversion is incomparably higher because we're talking about investments worth tens or hundreds of thousands of euros. That makes landing page quality and conversion tracking absolutely critical. One poorly optimized element in the funnel can mean thousands of euros in wasted budget.
About us
Leovac Digital as your performance campaign partner
Over 15 years of experience in web development, booking systems, and performance marketing, including Google Ads for tourism, apartments, rent-a-car, and real estate.
We treat Google Ads as a growth lever, not a cost. Every euro in ads should have a real chance of returning through bookings, inquiries, and sales.
Related services
Services that amplify Google Ads results
Google Ads delivers the best results when it's part of a broader digital system with a solid website and organic channels.
SEO optimization
SEO builds organic traffic that reduces dependence on paid ads. The SEO + Ads combination covers the full funnel from awareness to conversion.
More about SEO optimization →Performance and growth
Analytics, CRO, and funnel optimization ensure that every click from Google Ads has the best possible chance of turning into a booking or inquiry.
More about performance marketing →Web development
Landing pages and the technical foundation of your site directly affect Quality Score and conversions from Google Ads campaigns.
More about web development →Testimonials
What clients say
"I want to thank you very much for your service and help with Google and websites, I simply warmly recommend you! Thank you once again... to all of you!"
Arie Borohov
auto schluesseldienst (AT)
"I have worked with many professionals. Rade is by far one of the most attentive and skilled experts I have collaborated with. I warmly recommend Rade to all my associates who need his expertise."
Michael Crooms
Mr. Collipark (USA)
"Working with Radosav was excellent! He has a great work ethic and finished everything on time with outstanding results. I recommend Radosav to everyone."
Trevor Marsden
Dibs Media (USA)
"I'm thrilled! This is one of the best agencies we've ever used, and we've had plenty of unsuccessful ones with nothing but empty promises."
Michael
AUTOANKAUF Michael (AT)
Budgets and collaboration models
Estimated costs for Google Ads setup and campaign management
Ad spend budget and campaign management budget are two different things. Here's the range we typically work within for our services, media budget is additional and defined together.
Audit and one-time setup
Detailed review of the existing account or setting up a new one, structure, conversions, core campaigns.
Typically in the range of 350-900 EUR one-time.
Monthly campaign management
Regular management, optimization, ad testing, and reporting for accounts with a stable budget.
Typically in the range of 500-1,200 EUR per month.
Systematic growth across multiple channels
Google Ads + SEO + website and funnel optimization, for teams that want a serious system for the next 6-12 months.
Retainer models typically 800-1,500 EUR per month.
The final proposal depends on account status, goals, and available resources, we define it after a brief system review.
FAQ
Most common questions before Google Ads engagement
What's the minimum budget that makes sense for Google Ads?
For hotels, apartments, rent-a-car, and real estate in the Balkans, a realistic minimum monthly ad budget is 700-1,500 EUR, plus the campaign management budget (500-1,200 EUR per month). With less than that, it's hard to collect enough data to optimize and draw conclusions. Ad budget isn't fixed. We adjust it seasonally. For hotels and apartments, summer months require more investment because demand is higher, while in winter the budget can be reduced or redirected to other campaigns.
Can you just 'fix' the campaigns and we'll run them ourselves?
Yes, that's one of our collaboration models. We do a detailed audit of the existing account, restructure the campaigns, set up conversion tracking, and prepare clear documentation with recommendations for your team. This one-time setup typically costs 350-900 EUR and includes everything your team needs to continue independently. We also offer an option for monthly consultations (2-4 hours) if you want support with optimization without full management.
How quickly can we see results from Google Ads?
First data and clicks come in as soon as campaigns go live. But for more meaningful conclusions about what's working and what isn't, you need 2-4 weeks of data collection. For real optimization based on conversion data (not just clicks), a realistic period is 1-3 months. During that time we test different ads, keywords, and bidding strategies to find the combination that delivers the best return on investment for your specific business.
Do you also work with other channels besides Google Ads?
Yes. We often combine Google Ads with SEO for organic traffic, Meta Ads (Facebook/Instagram) for remarketing and brand awareness, and website optimization for better conversions. The structure always follows the same principle: one system with clear goals and measurable results. For hotels and apartments, combining Google Ads (for people actively searching) with Meta Ads (for people still considering) delivers significantly better results than either channel on its own.
What if we already have an agency or an internal team for Google Ads?
We can work as consultants and system architects. That means auditing your account, defining strategy, standards, and KPIs, while your existing team or agency handles the operational tasks. This model is common with clients who have an internal team but lack a strategic perspective or specific expertise in tourism and real estate. We can also act as a second opinion if you're not satisfied with your current agency's results.
How much do Google Ads campaigns cost?
Google Ads costs consist of two parts: ad budget (which goes directly to Google) and campaign management budget (our service). For tourism and real estate in the Balkans, we recommend a minimum monthly ad budget of 700-1,500 EUR. Our campaign management costs 500-1,200 EUR per month, depending on the number of campaigns and complexity. A one-time audit and setup is 350-900 EUR. ROI is typically visible within the first 30-60 days when campaigns are properly set up with correct conversion tracking.
Quick campaign review
Request a review of your Google Ads account and realistic improvement proposals
We review account structure, keywords, ads, conversion tracking, and connected landing pages, focusing on where you're losing money and where the fastest opportunities for progress are.
- • brief Google Ads account diagnostics
- • review of campaign structure, ads, and keywords
- • conversion tracking and goal verification
- • clear priorities for the next 30-90 days
A review is not a mandatory step toward engagement, the goal is to see if we can realistically help and if we're a good fit.