Ten Months of Work on One Website
Lemit is one of Serbia's leading bathroom equipment stores. It has five showrooms in Novi Sad and Belgrade and a website with a full range of ceramic tiles, sanitary ware, shower enclosures, bathtubs, faucets and bathroom furniture, built on WordPress and WooCommerce.
On this project we lead SEO strategy, content and, since July, Google Ads, while the development team at We Deliver IT from Novi Sad handles implementation on WordPress. This case study covers December 2025 to September 2026, with numbers from Google Search Console, GA4 and the Google Ads account, exactly as we send them to the client every month.
Starting Point, December 2025
The site was heading into a full redesign. That's the moment when rankings are easiest to lose, so we got involved before the new design went live. Besides the redesign, this is what we found:
- organic traffic came mostly from branded searches ("lemit", "lemit novi sad")
- products had empty or minimal descriptions, so Google had little to rank them on
- no page had FAQ schema markup
- there was no blog, so nothing for informational searches
- five Google Business Profile listings (formerly GMB) weren't optimized, and some still pointed to the old domain, lemit.co.rs
In December the site had 6,003 clicks from search, 194 per day, with an average position of 13.3. In other words, the second page of Google results.
What We Did
SEO Oversight During the Redesign and Migration
While the redesign was underway, we mapped every existing URL and redirect, monitored indexing in Search Console and reported issues to the development team. The site moved to the new design without losing rankings. We repeated the process on April 1, when the site moved to a new server: 382 clicks on migration day, 383 the day before.
Blog: 18 Articles for Non-Branded Searches
Since March we've been writing and publishing three to four articles a month, directly in WordPress, with Rank Math meta data, images and internal links to categories and products. We pick topics from data: what people search for that the site doesn't answer yet. By October we'd published 18 articles, from "How to Choose the Perfect Bathroom Tiles" and "Bathroom Ventilation" to "Terracotta Tiles," "10x10 and Zellige Tiles" and "How to Choose a Bathtub."
The articles do what they were written to do. In the July to September quarter, they brought 881 clicks combined, a quarter more than in the previous period, and queries like "terracotta tiles," "zellige tiles" and "freestanding washbasin" sit at positions 1.5 to 3.
FAQ Schema on All Categories and Products
In February we prepared 29 questions and answers for the seven main categories, with ready-made JSON-LD snippets. After switching to Rank Math Pro in April, FAQ went live in May on all eight category pages, and then programmatically on every product, both as a visible section and as schema. Google has indexed the FAQ on 2,130 pages.
Product Descriptions and Meta Data
We ran a bulk import of descriptions for all products, so products were no longer "empty" in Google's eyes. In late June we added new titles and descriptions for seven key pages. The most visible effect: the toilet bowl category moved from position 31.6 to 13.0, and tile trim is the only category that kept growing even in the summer lull.
Google Business Profile for Five Showrooms
For all five locations we wrote unique descriptions, verified the details, replaced the old domain, and every month we publish posts that lead to the blog and current offers. It's work that never looks spectacular, but it keeps local searches like "ceramics novi sad" and "tiles novi sad" on page one.
Google Ads Since July
In June the client approved a budget of about 300 euros per month. Campaigns launched on July 3 with two groups: tiles and bathroom equipment. Here are three months of results, for practically the same money:
| Month | Spend | Clicks | CTR | Cost per click |
|---|---|---|---|---|
| July | 38,234 RSD | 5,661 | 8.2% | 6.75 RSD |
| August | 40,282 RSD | 7,596 | 9.2% | 5.30 RSD |
| September | 40,255 RSD | 8,239 | 9.8% | 4.89 RSD |
Cost per click is down 28% since July, so the same budget brings 45% more visits. We deliberately don't measure online conversions, because purchases are completed in the showroom. Instead, since September we track what actually happens after the click: 233 phone call clicks and 409 requests for directions to a showroom, 642 actions in a single month.
Results, December 2025 to September 2026
| Month | Clicks | Clicks per day | Average position |
|---|---|---|---|
| December 2025 | 6,003 | 194 | 13.3 |
| January | 5,421 | 175 | 12.2 |
| February | 8,599 | 307 | 11.3 |
| March | 11,734 | 378 | 8.5 |
| April | 10,579 | 353 | 7.8 |
| May | 11,202 | 361 | 7.3 |
| June | 11,701 | 390 | 7.0 |
| July | 12,574 | 406 | 7.1 |
| August | 11,395 | 368 | 7.0 |
| September* | 11,370 | 392 | 6.4 |
*September covers 29 days, up to the export date.
Daily clicks have doubled, and average position went from 13.3 to 6.4, the best value since the start of the collaboration. Together with ads, the site had 19,609 search clicks in September, and September 28 was the strongest day in three months with 536 organic clicks.
The strongest non-branded queries in the last quarter:
| Query | Clicks | Position |
|---|---|---|
| bathroom fan | 131 | 5.3 |
| tile trim | 91 | 5.7 |
| exterior tiles | 61 | 5.1 |
| undermount washbasin | 54 | 5.2 |
| anti-slip tiles r11 | 40 | 1.8 |
| zellige tiles | 38 | 1.6 |
What It Means for Sales
In May, the first month with GA4 e-commerce data, organic search brought 15,789 sessions (67% of all online visits), 21 of 26 online purchases and 450,169 RSD in revenue, about 55% of online revenue. The average organic order was around 21,400 RSD. Product pages, which were practically invisible in December, account for 41.7% of all clicks in September.
How the Work Is Split
Leovac Digital: strategy, data analysis and monthly reports, writing and publishing articles, meta titles and descriptions, FAQ content and schema, Google Business Profile listings and posts, Google Ads setup and optimization, call tracking code.
Development team: redesign, WordPress implementation, server migration, template changes based on our brief.
Client: approvals, access, photography, local portal listings and decisions about offers.
The advantage of this model is that everyone does what they do best, and the client gets one monthly report that shows both what was done and what it delivered. Learn more about our approach to SEO optimization and Google Ads campaigns.
Visit the Website
If you run a store with multiple locations and thousands of products, and your organic traffic depends on your brand name, get in touch. You can also browse the rest of our portfolio projects.
