Case study · hospitality / enterprise software

Montora Software – Enterprise Web System for Hospitality

Enterprise web system for Montora Software: UX/tech architecture, fast navigation, clear Oracle Hospitality solution presentation, and optimized SEO content for hospitality.

Podgorica, Montenegro Year: 2024 ME
Content structure: 100% clearerSEO visibility: +45%Load time: -58%

Context

Montora Software is an official Oracle Hospitality partner and represents several other global leaders in hotel software solutions. Their clients are hotels, restaurants, and tourism organizations that need stable, proven enterprise systems.

The company needed a website that:

  • clearly explains complex software modules
  • highlights the Oracle Hospitality portfolio and other products
  • enables quick navigation for managers and IT teams
  • makes a professional and trustworthy first impression
  • builds credibility through case studies and references

The goal was: systematically, professionally, and clearly position Montora as a premium technology partner in hospitality.


What Wasn't Working (Problem)

  • content was not clear enough for decision-makers (general managers, IT directors)
  • solutions were not presented through a problem-benefit-process structure
  • mobile UX limited the viewing of large information blocks
  • SEO visibility was poor due to unclear page architecture
  • too many clicks to reach key information
  • there was no quality space for case studies and references
  • the old website was technically outdated with dozens of technical errors (HTML, CSS, performance, SEO)
  • the system had no sustainable way to expand content
  • there was no CMS — every change required manual intervention

Users had to guess where key information was located — which is a problem in the enterprise segment.


Before / After: Old vs. New System

Old Website (Before)

The old website was visually and technically outdated:

  • inconsistent design and colors
  • slow UI and numerous technical errors (HTML, CSS, SEO)
  • poor content readability
  • cluttered product pages
  • no CMS — every change was manual

This was a clear signal that a completely new, modern enterprise web system was needed.

New Website (After)

The new website was built with modern UX architecture, clear Oracle solution presentation, and a completely new enterprise visual identity.


What We Did (Solution)

1. Enterprise UX Structure and Clear Navigation

  • logical product and solution architecture
  • pages designed around hotel business goals
  • clear structure: problem - solution - benefits - process
  • sticky navigation for easier browsing of large content blocks

Result: users immediately understand where they are and what they get.


2. Oracle Hospitality Portfolio Presentation

  • modular product display
  • technical information simplified for managers
  • clear sections for key modules and features
  • visual elements that follow the Oracle style

The Oracle segment now looks professional, modern, and consistent.


3. SEO Optimization for Hotel Solutions

  • complete on-page optimization
  • optimized titles, descriptions, and page hierarchy
  • content focused on hotel problems and benefits
  • faster loading and better Core Web Vitals metrics

Result: +45% SEO visibility in the first few months.


4. Modern Design and High Level of Professionalism

  • corporate design that follows Montora's identity
  • color balance and readability for long technical content
  • WebP-optimized images and fast galleries
  • fully responsive design

The website looks like it belongs to a global enterprise vendor — which Montora is.


5. Custom CMS for All Website Functions

We created a fully custom CMS that enables Montora to:

  • easily edit all content (products, modules, solutions, references)
  • add new pages and case studies without technical knowledge
  • manage galleries, documentation, and marketing sections
  • provide a scalable foundation for future integrations (API, blog, partnerships)

The CMS was developed specifically for their processes — lightweight, fast, and without the limitations of off-the-shelf platforms.


6. CTA Elements and Lead Optimization

  • faster inquiry submission from every page
  • clear contact blocks for commercial and technical teams
  • ability to add case studies and references

Goal: make the path from research to contact as smooth as possible.


What Changed (Results)

  • 100% clearer content structure - easier decision-making
  • +45% better SEO visibility for key hospitality queries
  • -58% faster page loading
  • more qualified inquiries from hotels and restaurants
  • a more professional brand digital identity

What Is Now Possible

Montora can now:

  • present Oracle and hotel solutions at a high professional level
  • attract serious clients from the region and internationally
  • use SEO and content as a long-term lead source
  • add products, solutions, and case studies without technical limitations

The digital identity now finally matches the level of solutions Montora delivers.


If you want a similar modernization of identity or web platform — contact us and we'll build a solution that precisely communicates your values.

Next step

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