Context
Mehr Laser is a brand specializing in advanced laser technologies, known for precision industrial solutions and innovations. To increase visibility and attract new audiences, they decided to enter video marketing, with the support of our team.
In the first phase, we focused on:
- creating and optimizing a YouTube channel
- setting up the content structure
- launching a targeted Google Ads video campaign
- preparing digital materials
In parallel, the client wanted a complete branding modernization, so we also began developing a new visually and technically advanced website.
Old Website, New Website
Before our collaboration, Mehr Laser did not have a modern web identity that clearly communicated the brand's technological strength and industrial focus. The design was outdated, lacking clear structure, with weak visual hierarchy and no capability for quality product presentation.
This is what the old website looked like:
The new website we are developing brings:
- a modern dark/light theme
- clear product structure (systems, solutions, industrial applications)
- focus on conversions and industrial leads
- optimized landing pages for Google Ads
- capability for expansion to multiple languages and markets
The new web identity positions the brand at the level that matches Mehr Laser's technological expertise and prepares the platform for long-term digital growth.
New Website Design (In Progress)
We are carrying out a complete modernization of the Mehr Laser web platform, from visual identity, through UX architecture, to technical optimization. The goal is to create a fast, professional, and conversion-oriented website that can support the brand's growth for years to come.
First Design Previews:
Homepage, Hero Section
Product / Laser Systems Page
Services / Industrial Solutions Overview
Contact / Lead Form
The new website will feature:
- a modern dark/light design
- focus on technology presentation
- landing pages optimized for Ads
- improved UX for industrial buyers
- faster loading and SEO-friendly structure
Broader UX Focus
The design is developed to address the needs of industrial buyers:
- clear information without visual clutter
- technical specifications at the top of the page
- CTA elements optimized for leads
- direct inquiry option for every system
- improved readability on large screens
This is critical for the B2B industrial segment where the speed of finding information directly affects conversion rates.
YouTube Channel, What We Did
We set up the new Mehr Laser YouTube channel with:
- custom branding
- optimized playlist structure
- preview graphics
- descriptions and SEO tags for video content
The goal was for the channel to look professional from day one.
Additionally, we created an initial content strategy:
- recommendations for video content types (demos, industrial applications, behind-the-scenes)
- structure for future video series
- SEO guidelines for titles, descriptions, and tags
- thumbnail design recommendations
The goal is to lay the foundation for a long-term video library that builds brand authority.
Google Ads YouTube Campaign
We launched and managed a targeted video campaign focused on:
- laser technologies and industrial niches
- brand awareness
- engagement and view growth
- remarketing audiences
The campaign enabled steady growth in visibility and engagement.
The campaign was optimized through:
- granular audiences by interest
- remarketing based on video views
- A/B testing of different video creatives
- detailed engagement signal analytics
This approach delivered steady growth without wasting budget and provided clear measurability of results.
Results
- YouTube channel fully set up
- growth in impressions and video views
- brand more visible in targeted niches
- foundations laid for long-term video marketing
- development of a new modern website underway
- increased recognition in the industrial B2B segment
- foundations set for future SEO and Ads scaling
- clearer digital strategy for the next 12 months
Check Out Their YouTube Channel
https://www.youtube.com/@MehrLaser
If you are planning growth through video marketing and Google Ads, get in touch and we'll prepare a solution tailored to your brand.
