Context
Square Realty is a reputable agency focused on property sales and rentals in Montenegro. The existing website lacked the structure for professional portfolio presentation and did not support automatic data synchronization — meaning extensive manual entry, delays, and technical limitations.
We built this website and have continuously maintained it since 2018 — including SEO optimization, Google Ads campaigns, server monitoring, and all technical aspects. The design created in 2018 remains fully functional and current to this day, and the website has had zero downtime over all these years, thanks to stable infrastructure and regular maintenance.
The company wanted:
- a more modern, faster, and more stable website
- automatic connection to Estitor and Realitica platforms
- better property presentation
- intuitive search and UX
- an SEO foundation that would bring more organic traffic and inquiries
What Wasn't Working (Problem)
- the old website had no support for automatic integrations
- property entry and updates were done manually
- slow and unintuitive UX - users quickly bounced
- cluttered search and poor filtering
- slow galleries without optimization
- weak SEO - few organic inquiries
- limited mobile version without clear navigation
Such a system could not keep up with the pace of the real estate market.
What We Did (Solution)
We built a completely new web system from scratch, focused on automation, speed, and professional presentation.
1. Modern and Professional Design
- clean layout tailored to the real estate market
- clearly highlighted key information
- visually recognizable identity
- optimized galleries with WebP images
2. Advanced Property Search
- filters by location, price, type, and area
- fast and simple navigation
- users immediately reach relevant results
3. Automatic Synchronization with Estitor and Realitica
This was the key functionality.
- automatic data retrieval and updates
- elimination of manual entry
- 100% accurate and up-to-date data
- fewer errors and greater efficiency
4. Responsive and Optimized UI/UX
- mobile-first design
- fast navigation and property browsing
- optimized for users searching from mobile devices
5. Custom CMS for Content Management
- simple interface for adding/editing properties
- automatic submission to integrated portals
- control over SEO and meta tags
- flexible management of page structure
6. SEO-Friendly Structure
- optimized URLs
- clear H tags and content structure
- image, speed, and Core Web Vitals optimization
- schema markup for real estate
What Changed (Results)
- +40% more direct inquiries in the first 6 months
- significantly longer user time per page
- automatic synchronization - 80% less manual work
- all data always up-to-date, without manual errors
- better brand impression and greater client trust
Most importantly: the client now has a system, not just a website.
What Is Now Possible
- faster listing of new properties
- expanding offerings without additional operational burden
- greater visibility through SEO and social media
- easy content updates through custom CMS
- a stable foundation for future integrations and automation
Project Summary
Key project values:
- fully custom-developed website
- advanced search and UX optimized for the real estate market
- Estitor & Realitica automatic synchronization
- custom CMS with full content control
- SEO optimization and continuous maintenance since 2018
- reliable infrastructure with zero downtime
This project is the foundation for further growth, expanded offerings, and development of advanced automation.
If you want a similar modernization of identity or web platform — contact us and we'll build a solution that precisely communicates your values.