Content strategy tied to business goals
Topics, formats, and messaging aligned with season, pricing, and offer — including UGC (user-generated content) and community management tailored to your team.
Service · Social media marketing
Content and ads on social media that bring inquiries and bookings, not just likes.
We don't manage social media just for 'presence', but as part of a system: content → traffic → inquiries / bookings → CRM and reports. The focus is on trust and concrete inquiries, especially for hotels, apartments, rent-a-car, and real estate.
- • Profile and content aligned with your digital system
- • Posts that lead to inquiries, bookings, or website visits
- • Paid social ads connected to the funnel
- • Meta (Facebook / Instagram) campaigns
- • Story, Reels, and carousel formats tailored to your industry
- • Clear content calendars and reporting
Social media marketing delivers the best results when connected to the website, Google, and internal systems. If you already have profiles and ads, we first look at what can be optimized — instead of tearing everything down from scratch.
Social media · snapshot
Planned content calendar→ less chaos
Story and Reels formats→ attention from the right people
Paid ads to landing pages→ measurable inquiries
Audience engagement
↑ 40%
Traffic from social media
↑ 25%
Inquiries from campaigns
↑ 30%
Trusted by
Who is this service for
Social media for teams that care about quality inquiries, not just followers
- • hotels and apartments that want more direct bookings through their own channels
- • rent-a-car agencies that need a recognizable brand and stable inquiry flow throughout the year
- • real estate agencies and investors who care about lead quality and buyer trust
- • businesses that already have traffic and want social media to work as a system extension, not an obligation
We might not be the best fit if:
- • you're just looking for 'profile management' for the sake of it
- • it's not important to you that content drives concrete inquiries and bookings
- • you just want photos posted without strategy and goals
- • it's not a priority for someone to seriously manage communications for at least 3-6 months
Key elements
Social media as an extension of your digital system
Instead of random posts, we build a system: strategy → content → ads → traffic → inquiries / bookings — all connected to the website and other channels.
Content calendar and production
Monthly or quarterly posting plan — feed, story, Reels — with clear tasks and deadlines.
Paid social media ads
Meta (Facebook/Instagram), TikTok, and LinkedIn campaigns with precise targeting and lookalike audiences that bring the right people to your website or directly into messages.
Measurability and reporting
Tracking key metrics: inquiries, bookings, traffic, engagement rate, cost per result — not just likes and views.
Recognizing the situation
Is your social media working for you, or just for 'appearances'?
The most common signs that social media is currently consuming time and budget instead of returning them:
'We post, but we don't get enough concrete inquiries'
Content exists, but it's not tied to your offer, seasonality, or clear direction toward the next step.
'We don't have a clear plan for what and when to post'
Last-minute ad-hoc posts without a calendar or clear role for each post in the bigger picture.
'We only do Stories and Reels occasionally'
The formats that currently attract the most attention aren't being systematically used for your brand.
'We don't know what actually drives results'
There's no connection between posts, ads, the website, and real inquiries, bookings, and sales.
Coastal hotel — more direct bookings
A website redesign and channel manager integration led to a rise in direct bookings and lower portal commissions.
Example: +27% direct bookings in the first 6 months.
Rent-a-car fleet — less manual work
A centralized system for vehicles, pricing and availability reduced duplicate entries and calendar errors.
Example: up to 40% less manual work in operations.
Collaboration steps
How we approach social media marketing
The goal is not for it to 'look nice', but for every channel to have a role in the system. In practice, the project goes through these phases:
- 1
Audit and strategy
Review of existing profiles and ads, audience analysis, content, and results. We define tone of communication, topics, and goals.
- 2
Content plan and production
We create a posting calendar, format proposals, copy, and visuals — taking seasonality into account (high season, off-season, special offers).
- 3
Ads and optimization
Setting up and managing campaigns, optimizing target audiences, budgets, and creatives — connected to the website and Google.
About us
Leovac Digital as your content and performance partner
Over 15 years of experience in web development, booking systems, and performance marketing — including content and ads for tourism, apartments, rent-a-car, and real estate.
We don't view social media in isolation, but as part of a system with a clear purpose: to build trust, bring the right people, and help them make a decision.
Testimonials
What clients say
"I want to thank you very much for your service and help with Google and websites — I simply warmly recommend you! Thank you once again... to all of you!"
Arie Borohov
auto schluesseldienst (AT)
"I have worked with many professionals. Rade is by far one of the most attentive and skilled experts I have collaborated with. I warmly recommend Rade to all my associates who need his expertise."
Michael Crooms
Mr. Collipark (USA)
"Working with Radosav was excellent! He has a great work ethic and finished everything on time with outstanding results. I recommend Radosav to everyone."
Trevor Marsden
Dibs Media (USA)
"I'm thrilled! This is one of the best agencies we've ever used, and we've had plenty of unsuccessful ones with nothing but empty promises."
Michael
AUTOANKAUF Michael (AT)
Budgets and collaboration models
Estimated costs for social media management and campaigns
The scope of work depends on the number of profiles, languages, markets, and your team's involvement. These are realistic ranges most engagements fall into — excluding media budget for ads, which is additional and defined together.
Basic profile management
Plan and posts for one to two key profiles (e.g., Facebook + Instagram), with basic ad support.
Typically in the range of 400-800 EUR per month.
Content + ads
Content calendar, production of key formats, and regular Meta campaign management.
Typically in the range of 700-1,500 EUR per month.
Multi-channel system approach
Social media connected with Google Ads, SEO, and the website — for teams that want a serious digital system.
Retainer models typically 1,000-2,000 EUR per month.
The final proposal depends on the market, languages, number of profiles, and goals — we define it after a quick review of the current situation.
FAQ
Most common questions before social media engagement
How often is it realistic to post?
It depends on the industry, but it's better to have a consistent rhythm (e.g., 3-4 times per week) than to force volume without quality and a clear message.
Who creates photos and videos?
We can use your existing asset library, organize additional shoots with your team, or bring in external production — depending on budget and goals.
Is organic content alone enough, without ads?
It can be, but in most cases a combination of quality content and well-tuned ads delivers the best results — especially in competitive industries.
Do you reply to messages and comments on our behalf?
As a rule, we prepare the tone of communication and response templates, and your team handles direct communication. We can arrange a different model if needed.
What if we already have internal profiles and someone who posts?
We can work as content strategist and architect: structure, calendars, copy, and guidelines — while your team handles posting and communication.
Quick presence review
Request a review of your social media and realistic improvement proposals
We review profiles, content, ads, and connection to the website and other channels — focusing on where you're losing attention and inquiries, and what the fastest steps for progress are.
- • brief diagnostics of profiles and content
- • review of Meta campaigns (if applicable)
- • analysis of connection to website and other channels
- • clear priorities for the next 30-90 days
A review is not a mandatory step toward engagement — the goal is to see if we can realistically help and if we're a good fit.