GA4 and Tag Manager setup around the funnel
We define key events (inquiry, booking, call, offer view) and set up an attribution model so you have a clear funnel picture and know which channel delivers results.
Service · Performance & growth
Marketing that's part of the system, not an add-on SEO, campaigns, and analytics connected to your digital system — every click has its place in the funnel.
Instead of chasing 'reach' and vanity metrics, the performance & growth layer ties traffic to concrete results: bookings, inquiries, and returning guests. We specialize in hotels, apartments, rent-a-car agencies, and real estate.
- • SEO, Google Ads, and paid social connected to goals — not disconnected campaigns
- • Focus on bookings, inquiries, and quality leads, not on clicks for clicks' sake
- • Analytics and measurement that show what actually drives revenue
- • Specialized experience in tourism, rent-a-car, and real estate verticals
- • GA4 and Tag Manager set up around the funnel, not just pageviews
- • Performance approach that respects team capacity and seasonality
Growth driven by data, not gut feeling — marketing as an extension of the system, not an expense on the side.
Performance & growth · snapshot
Campaigns connected to the funnel and goals→ every channel knows its role
GA4 and Tag Manager set up around decisions→ clear signals of what works and what doesn't
Budgets driven by numbers, not impressions→ less waste, better ROI
Better ROI
↑ more revenue with the same or lower budget
Clearer funnel
↓ guesswork, ↑ data-driven decisions
More stable growth
↑ seasonal and capacity planning
Trusted by
Who is this service for
Performance & growth for teams that want more than just 'traffic'
- • hotels, apartments, and property management that want more direct bookings and fewer portal commissions
- • rent-a-car agencies that need a clear system for leads, bookings, and fleet utilization by season
- • real estate agencies and investors who want a measurable funnel from first click to signed contract
- • businesses tired of agencies talking about impressions but unable to clearly show ROI
We might not be the best fit if:
- • you're just looking for 'more likes and followers' with no clear revenue connection
- • you expect results without investing in tracking, content, and basic website UX
- • your focus is solely on the lowest cost per click, rather than lead and booking quality
- • you need a one-time campaign without the willingness to set up measurement and system foundations
Key elements
Performance & growth layer as the system's engine
Marketing as part of the system means SEO, campaigns, CRO (conversion rate optimization), and analytics work together — from first impression to guest retention and increasing CLV (customer lifetime value).
SEO strategy aligned with business goals
Instead of generic keywords, we focus on terms that bring real guests, tenants, or clients — plus technical SEO that follows the website structure.
Performance campaigns (Google Ads, Meta, etc.)
Campaigns that follow the funnel: from cold traffic to remarketing and returning existing guests — with clear KPIs by stage.
Dashboards and reports that make sense
Practical dashboards (Looker/Data Studio or similar) with A/B testing of key elements and email marketing integrations — clear data for decisions, without drowning in numbers.
Recognizing the situation
How do you know you need a systematic performance approach, not just another campaign?
The most common signals that marketing needs to become part of the system — not an ad hoc activity.
'We have traffic, but not enough bookings and inquiries'
You see visits in analytics, but the booking engine, forms, and calls don't match that level of interest.
'Every agency tells its own story'
SEO, Google Ads, and social teams work separately, without one strategy and a shared funnel.
'We don't know what actually works and what wastes budget'
You rely on gut feeling and platform screenshots instead of clear numbers connecting clicks to revenue.
'The season always catches us off guard'
There's no real plan by period, budgets are spent reactively, and data from previous seasons is barely used.
Coastal hotel — more direct bookings
A website redesign and channel manager integration led to a rise in direct bookings and lower portal commissions.
Example: +27% direct bookings in the first 6 months.
Rent-a-car fleet — less manual work
A centralized system for vehicles, pricing and availability reduced duplicate entries and calendar errors.
Example: up to 40% less manual work in operations.
Collaboration steps
How we build the performance & growth layer — from measurement to stable growth
The goal is for you to know where every euro goes and what return it brings — instead of experiencing marketing as a cost that 'might pay off'.
- 1
Diagnostics and measurement setup
Review of existing GA4, Tag Manager, and campaigns. We define key events and set up funnel measurement that makes sense for your business.
- 2
Channel and budget strategy
We agree on the roles of SEO, Google Ads, portals, and other channels. We define budgets and KPIs by funnel stage and season.
- 3
Implementation, optimization, and reporting
We lead or coordinate campaigns, regularly optimize and iterate based on data. You get clear reports and recommendations for next steps.
About us
Leovac Digital as your performance partner
Over 15 years of experience in web development, booking systems, marketplaces, and performance marketing — with a focus on tourism, apartments, rent-a-car, and real estate.
We view marketing as an integral part of the digital system. Our goal is not to 'pump up' click counts, but to connect traffic with concrete results — and give you a clear picture of what actually works.
Testimonials
What clients say
"Želim da vam se mnogo zahvalim na vašoj usluzi i pomoći u vezi sa Guglom i veb-sajtovima – jednostavno toplo preporučujem! Hvala još jednom...svima vama! 👍🏽👍🏽👍🏽"
Arie Borohov
auto schluesseldienst (AT)
"Sarađivao sam sa mnogim profesionalcima. Rade je ubedljivo jedan od najpažljivijih i najstručnijih stručnjaka sa kojima sam sarađivao. Toplo preporučujem Rada svim svojim saradnicima kojima je potrebna njegova stručnost."
Michael Crooms
Mr. Collipark (USA)
"Saradnja sa Radosavom je bila odlična! Ima odličnu radnu etiku i sve je završio na vreme i odličan posao. Preporučujem Radosava svima."
Trevor Marsden
Dibs Media (USA)
"Oduševljen sam! Ovo je jedna od najboljih agencija koje smo ikada koristili, a imali smo dosta neuspešnih, samo prazna obećanja."
Michael
AUTOANKAUF Michael (AT)
Budgets and collaboration models
Estimated costs for the performance & growth layer
The scope of work depends on the number of channels, markets, and existing measurement setup. These are the ranges most engagements fall into — excluding ad spend budgets and tool licenses.
One-time performance & analytics audit
Review of existing GA4, Tag Manager, and key campaigns. Identifying measurement gaps and quick-win opportunities.
Typically in the range of 350-1,200 EUR one-time.
Performance system strategy and setup
Defining the funnel, KPIs, campaign structure, and dashboards — with implementation of the core measurement setup.
Typically in the range of 1,500-4,000 EUR, depending on complexity and number of channels.
Ongoing performance retainer
Monthly monitoring, campaign optimization, reporting, and strategic growth recommendations.
Retainer models typically 800-1,500 EUR per month, excluding ad spend.
The final proposal is defined after a brief review and understanding where you are now and what results you want to achieve in the next 6-12 months.
FAQ
Most common questions before performance & growth engagement
Do you also run campaigns, or just provide strategy?
We do both. Sometimes we take over the complete performance side, sometimes we handle strategy, measurement setup, and oversight, while your team or existing agency runs the campaigns.
Can we start with just an audit?
Yes. A one-time audit is often the best first step to get a clear picture for both sides — with no obligation for further engagement.
Do you only work with tourism and real estate?
Those are our main verticals, but we also work with other businesses that have a clear funnel and focus on measurable results.
How quickly can we see changes?
Quick wins are often visible after better measurement and initial campaign optimizations. Larger effects come through several months of consistent work.
Do we need large budgets right away?
Not necessarily. What matters more is having a clear goal and willingness to track numbers. We scale budgets together when we see what works.
Quick performance & growth review
Request a review of your marketing system and performance potential
We review how your channels, measurement, and funnel currently work — and you get a clear proposal on how to make the performance & growth layer part of the system, not an expense on the side.
- • brief audit of GA4, Tag Manager, and key campaigns
- • mapping the funnel from click to booking or inquiry
- • recommendations for channels, budgets, and first steps
- • priorities for the next 90-180 days
A review doesn't mean a commitment to work together — the goal is to see if we can realistically help and if we're a good fit.