Blog · Articles and Notes
How we think about digital systems
Short and practical articles on web, bookings, systems, automation and marketing – no gurus, no fluff. Focus on real problems of hotels, apartments, car rentals and real estate teams.
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Remarketing for Tourism: How to Bring Visitors Back
Digital Advertising2/24/2026
Remarketing for Tourism: How to Bring Visitors Back
Remarketing campaigns for tourism: how to set up retargeting for hotels and apartments, build audience lists, and increase conversions on a smaller budget.
Digital Advertising · 11 min readRead article
Google Ads for Hotels: Guide to More Direct Bookings
Google Ads1/27/2026
Google Ads for Hotels: Guide to More Direct Bookings
How hotels use Google Ads for direct bookings. Campaign types, budgets, Google Hotel Ads vs Search Ads, and common mistakes. Concrete advice for the Adriatic region.
Google Ads · 14 min readRead article