UX map and information architecture
Structuring pages in Figma wireframes by user and business priorities — with a focus on responsive design and accessibility standards.
Service · UX & web design
UX and web that drive bookings Pages and content that clearly lead to a booking or inquiry — without information overload.
First impressions and page flow determine whether a user books or leaves. The UX & web layer turns strategy into a clear path to action — focusing on what the user needs to make a decision.
- • UX and website structure aligned with the funnel and goals
- • Key pages designed for bookings, inquiries, or calls
- • Clear CTA elements, forms, and trust blocks in the right places
- • Specialized experience with websites for hotels, apartments, tours, and rent-a-car
- • UX that considers team operations, not just visual impressions
- • Copy and content tailored to your guests' language and expectations
Clear flows = fewer missed opportunities. The UX & web layer is where decisions happen — we don't leave it to chance.
UX & web · snapshot
Pages that follow how users think→ less confusion, more action
Clear flows from first impression to inquiry or booking→ users know what's next
Structure ready for SEO and campaigns→ landing pages ready for growth
More conversions
↑ inquiries and bookings with the same traffic
Less friction
↓ users who 'get stuck' on the website
Clearer focus
↑ key messages and CTAs in the right places
Trusted by
Who is this service for
UX and web layer for teams that want a website that works, not just exists
- • hotels, apartments, and property management that want more website visitors to become direct bookings
- • rent-a-car agencies with fleets and multiple locations, where many inquiries currently 'fall through' because the website doesn't clearly lead to a booking
- • real estate agencies and investors who need a clear flow from landing page to inquiry for a specific property
- • businesses that have a 'nice website' but feel it doesn't convert enough visitors into concrete actions
We might not be the best fit if:
- • you're looking exclusively for a visual redesign without thinking about the funnel and conversions
- • you expect results without willingness to change content, structure, or communication approach
- • your focus is only on visit count, rather than on bookings and inquiries
- • you're looking for the cheapest possible solution just to 'have something online'
Key elements
UX and web layer as a bridge between strategy and results
The UX & web layer is where strategy, content, and design meet. Instead of piling up pages, we create a clear flow that naturally leads to a booking or inquiry.
Key pages and layouts
Home, services, rooms/tours, landing pages, blog... Each page has a clear role in the funnel and a defined 'next action'.
Conversion elements
Forms, CTAs, trust blocks (reviews, references, guarantees), FAQ sections, and mini-maps — positioned based on heatmap analysis and CRO principles, at points where users make decisions.
Content & microcopy
Headlines, subheadings, helper text, and form messages that address hesitations and guide users forward without additional confusion.
Recognizing the situation
How do you know you need a stronger UX & web layer, not just a new design?
The most common signals that it's time to shift focus from a 'nice website' to UX, flows, and conversions:
'People come to the website, but we don't get enough inquiries'
Analytics show visits, but forms and phone calls don't match that level of interest.
'We have plenty of information, but not much clarity'
Pages are long, there's a lot of text and sections, but users don't know what the next step is or what's relevant to them.
'The website looks nice, but it doesn't sell'
Design is modern, but there are no clear CTA elements, trust blocks, or content that directly helps decision-making.
'People call us with questions the website should have already answered'
The team spends time on the same answers repeatedly, instead of the website covering 80% of common questions and shortening the path to booking.
Coastal hotel — more direct bookings
A website redesign and channel manager integration led to a rise in direct bookings and lower portal commissions.
Example: +27% direct bookings in the first 6 months.
Rent-a-car fleet — less manual work
A centralized system for vehicles, pricing and availability reduced duplicate entries and calendar errors.
Example: up to 40% less manual work in operations.
Collaboration steps
How we approach the UX & web layer — from diagnostics to functional pages
The goal is not to create another 'nice' prototype, but a UX and web layer you actually want to use in campaigns because you know it works.
- 1
UX audit and data analysis
Review of the existing website, analytics, hotjar/recording tools (if available), inquiries, and most common questions. We map where people drop off and what's unclear to them.
- 2
Wireframe and key page structure
We define flows and layouts for key pages — which sections go in what order, where content fits, where the CTA and trust blocks go.
- 3
Implementation and iterations
Working with your or our team, we go through implementation, real-world testing, and first adjustments based on data and feedback.
About us
Leovac Digital as your UX & web layer partner
Over 15 years of experience in web development, booking systems, marketplaces, and performance marketing — with a strong focus on tourism, apartments, rent-a-car, and real estate.
We don't view the UX & web layer separately from the system and campaigns. The pages we build have a clear purpose: to prepare users for a booking, inquiry, or next step in the funnel — with as little friction and confusion as possible.
Testimonials
What clients say
"Želim da vam se mnogo zahvalim na vašoj usluzi i pomoći u vezi sa Guglom i veb-sajtovima – jednostavno toplo preporučujem! Hvala još jednom...svima vama! 👍🏽👍🏽👍🏽"
Arie Borohov
auto schluesseldienst (AT)
"Sarađivao sam sa mnogim profesionalcima. Rade je ubedljivo jedan od najpažljivijih i najstručnijih stručnjaka sa kojima sam sarađivao. Toplo preporučujem Rada svim svojim saradnicima kojima je potrebna njegova stručnost."
Michael Crooms
Mr. Collipark (USA)
"Saradnja sa Radosavom je bila odlična! Ima odličnu radnu etiku i sve je završio na vreme i odličan posao. Preporučujem Radosava svima."
Trevor Marsden
Dibs Media (USA)
"Oduševljen sam! Ovo je jedna od najboljih agencija koje smo ikada koristili, a imali smo dosta neuspešnih, samo prazna obećanja."
Michael
AUTOANKAUF Michael (AT)
Budgets and collaboration models
Estimated costs for UX & web layer
The scope of work depends on the number of key pages, existing content, and level of customization. These are the ranges most engagements fall into — excluding license costs and external tools.
One-time UX & conversion audit
Review of the existing website, identifying bottlenecks in flows, recommendations for layout, CTAs, and content.
Typically in the range of 350-1,200 EUR one-time.
UX & web for key pages
Defining structure, layouts, and content framework for key pages (home, services, rooms/tours, landing pages).
Typically in the range of 1,500-4,000 EUR, depending on the number of pages and complexity.
Continuous testing and improvement
Monthly monitoring of user behavior, A/B testing of key elements, layout and content iterations.
Retainer models typically 800-1,500 EUR per month.
The final proposal is defined after a brief review and understanding where you are now and what results you want to achieve in the next 6-12 months.
FAQ
Most common questions before UX & web layer work
Do you do design as well, or just UX structure?
We do both — but we always start from UX, flows, and goals. Design comes after we know what the page needs to achieve.
Can we keep the existing design and just improve the UX?
Often it's possible to keep the visual identity and improve flows, layout, and content. During the audit, we'll suggest whether that makes sense.
Does this include development?
It can, but doesn't have to. Sometimes we deliver the UX and web framework to your team or existing agency, and sometimes we lead the implementation together.
How quickly can we see results?
First changes in conversions are often visible right after launching new key pages, especially when there's existing traffic.
Do we need to have all content ready upfront?
No. We often work on content structure and microcopy together, so you know exactly what you need and how to prepare it.
Quick UX & web review
Request a UX & conversion review of your website
We review how users currently navigate your website — from first impression to booking or inquiry — and you get a clear proposal on how the UX & web layer can work for you.
- • brief UX & conversion audit of the existing website
- • mapping key pages and drop-off points
- • recommendations for UX, layout, and content that drive action
- • priorities for the next 90-180 days
A review doesn't mean a commitment to work together — the goal is to see if we can realistically help and if we're a good fit.