Radosav Leovac
Advisor · Founder of Leovac Digital
Most good businesses begin with a half-spoken sentence: “I have this idea…” My work is to turn that sentence into a business that works. One that people choose, recommend and come back to.
In digital since 2009· Tourism and services· Montenegro and the world· LinkedIn →

Meaning first. Then everything else.
I started in 2009 as a web developer. I wrote code late into the night, built websites, booking systems and campaigns, and kept looking for the answer in ever better technology.
The answer ran deeper.
Businesses that grow have one thing in common: they know exactly why they exist. Their house grows from the foundation up, and the name, the look and the campaign simply put into words what is already clear.
So every project begins with a conversation. I ask why your business exists. What you are truly good at. Who needs you. What people will gladly pay for. When those four answers meet in one place, the name, the story, the website and the marketing become one thing.
I believe in one small step every week: look at what happened, improve one thing, keep going. A business that lasts is built by walking, step by step. That is how we run our own products too, Zayoto and a network of destinations for Montenegro. A little better every day.
Behind every click is a person making a decision. So I read psychology as closely as analytics, and philosophy as closely as marketing. My ethics are simple: I recommend what you truly need, I promise what I can stand behind, and I choose work I believe in, so I can give it everything.
How I help
- 01MeaningWhy the business exists and who needs it. The name, voice and look grow from that.
- 02The pathWhat comes first, what next, what later. A clear plan that gets done, step by step.
- 03A business that worksWebsite, sales and marketing that are measured and improved, week after week.
- 04Knowledge that staysAdvice and education for those who want to understand their customers and choose well on their own.
I've written 68 articles about digital systems
If you have an idea that deserves to become a business, let’s start with one question.
One question to start: why does your business exist? Everything else follows from that.