About us

About us · Radosav Leovac

Radosav Leovac

Founder and systems architect · Leovac Digital

Web developer and digital strategist with 15+ years of experience building digital systems for tourism, real estate and rent-a-car in Montenegro, Serbia and the region.

15+ years of experience 40+ projects Podgorica, Montenegro LinkedIn →

Areas of expertise

A combination of technical and strategic skills

Focus on systems that connect technology, strategy and the psychology of decision-making — not on isolated projects.

Web systems and applications

Nuxt, Vue, TypeScript, Node.js — custom website and application development for tourism and real estate with a focus on performance and conversion.

SEO and organic growth

Technical SEO, on-page optimization, content strategy and local SEO for the markets of Montenegro, Serbia and the region.

Google Ads and PPC

Search, Display and Performance Max campaigns for hotels, apartments and real estate with a focus on ROI and direct bookings.

Integrations and automation

Booking engine, iCal synchronization, CRM, payment gateway and API integrations for complete digital systems.

Digital strategy

Systematic approach to digital marketing: from competitor and market analysis to defining KPIs and measuring results.

UX and conversion optimization

User experience design focused on clear calls to action, fast loading and mobile optimization.

How I got here

From web developer to digital systems architect

I've been in digital since 2009. I started as a web developer, went through phases of building platforms, booking systems, e-commerce solutions and performance marketing. It took me a long time to realize that real results don't come from a single skill, but from a system that connects technology, strategy and the psychology of decision-making.

My approach is shaped by the Shuhari principle: first master the rules, then understand their logic, and finally — adapt them to each client's reality. We don't offer ready-made recipes, but solutions that make sense in a specific business model.

I specialized in tourism, real estate and rent-a-car because these are industries where a digital system has a direct impact on revenue. An apartment website that doesn't generate direct bookings, a real estate campaign that doesn't produce quality inquiries, a booking system that isn't synchronized — these are problems I solve daily.

Leovac Digital is registered in Slovakia, but the core of our work remains in Montenegro and Serbia. I speak English, Russian and BHS languages, while German and Slovak are in progress — and I work with clients from the region, Austria, Luxembourg and the wider EU.

Published articles

I've written 57 articles about digital systems

Website Development Tips

Website for rent-a-car agencies — guide for more bookings

Website Development Tips

Website for rent-a-car agencies — guide for more bookings

Complete guide for building a rent-a-car website: feature checklist, price calculator, online reservations, fleet management, SEO and pricing packages.

28. 2. 2026.

Digital Marketing

Digital Marketing — Complete Guide for Businesses [2026]

Digital Marketing

Digital Marketing — Complete Guide for Businesses [2026]

Guide to digital marketing: SEO, Google Ads, social media, email marketing and service pricing. How to choose an agency and what to expect from results.

27. 2. 2026.

IT Consulting

What is a PMS System — A Guide for Accommodation Owners

IT Consulting

What is a PMS System — A Guide for Accommodation Owners

PMS system explained simply: what it does, who needs it, how much it costs, and how to choose the right one for your hotel or apartments. No technical jargon.

22. 2. 2026.

Business Growth Tips

Channel Manager Guide for Hotels and Apartments

Business Growth Tips

Channel Manager Guide for Hotels and Apartments

Which channel manager to choose? Comparison of SiteMinder, Channex, Beds24, Rentals United, Lodgify and Smoobu. Pricing, features, PMS compatibility and ROI.

19. 2. 2026.

IT Consulting

PMS Systems and Booking Integration – Complete Guide for Hotels and Apartments

IT Consulting

PMS Systems and Booking Integration – Complete Guide for Hotels and Apartments

Which PMS system to choose for your hotel or apartments? Comparison of Cloudbeds, Beds24, Mews, Opera, and Guesty — pricing, features, website integration, and ROI.

19. 2. 2026.

IT Consulting

Business Automation for Small Companies: How to Save Time and Reduce Errors

IT Consulting

Business Automation for Small Companies: How to Save Time and Reduce Errors

A practical guide to automating business processes — from booking systems and CRM to email marketing. No big budget, no programming required.

17. 2. 2026.

Search Engine Optimization

"Plus 1" SEO Philosophy: How We Entered AI Search Results in 24 Hours

Search Engine Optimization

"Plus 1" SEO Philosophy: How We Entered AI Search Results in 24 Hours

How we applied the "Plus 1" SEO philosophy for a construction firm from Vienna — marginal advantage in 15 areas = dominance. Competitive analysis, technical SEO, schema markup, and AI search optimization with results in 24 hours.

17. 2. 2026.

Business Growth Tips

Direct Bookings vs OTA Platforms – How to Reduce Dependence on Booking.com

Business Growth Tips

Direct Bookings vs OTA Platforms – How to Reduce Dependence on Booking.com

How much do you really pay OTA platforms and how do direct bookings reduce costs? ROI analysis, concrete steps, and examples for hotels and apartments.

9. 2. 2026.

Search Engine Optimization

How Much Does SEO Optimization Cost in Montenegro?

Search Engine Optimization

How Much Does SEO Optimization Cost in Montenegro?

Realistic SEO optimization prices: from 200 EUR per month for a basic package to 1,500 EUR+ for full service. What affects the price, what you get, and how to calculate ROI.

7. 2. 2026.

Website Development Tips

Best Web Development Agencies in Montenegro [2026]

Website Development Tips

Best Web Development Agencies in Montenegro [2026]

An overview of the best web development agencies in Montenegro: specializations, prices, technologies. How to choose a partner that fits your needs and budget.

5. 2. 2026.

Business Growth Tips

Do You Share Values (Honesty, Respect)?

Business Growth Tips

Do You Share Values (Honesty, Respect)?

How to recognize clients with whom you share core values — and why differences in honesty and respect almost always lead to poor collaboration, stress, and damaged reputation.

14. 12. 2025.

Business Growth Tips

Does the Client Think Long-term?

Business Growth Tips

Does the Client Think Long-term?

How to recognize clients who don't see digital as a one-time expense, but as a system that is built, maintained, and developed — and why this is crucial for smooth collaboration and results.

7. 12. 2025.

Business Growth Tips

You Don't Want Every Client. You Want a Partner.

Business Growth Tips

You Don't Want Every Client. You Want a Partner.

Learn how to recognize clients who see you as a partner, not just a contractor — and how that affects the quality of collaboration, process speed, and your peace of mind.

27. 11. 2025.

Business Strategy

Everyone Prints the Same — That's Why Nobody Stands Out

Business Strategy

Everyone Prints the Same — That's Why Nobody Stands Out

Why small print shops look the same, offer the same, and earn the same — and how to finally differentiate through clear processes, focused offers, and smarter business models.

26. 11. 2025.

Website Development Tips

Websites That Generate Inquiries and Bookings: How UX Flows Guide Users to Action

Website Development Tips

Websites That Generate Inquiries and Bookings: How UX Flows Guide Users to Action

How can your website go from an 'online business card' to a channel that generates inquiries and bookings? A guide to UX flows, page structure, and content that drives action.

19. 11. 2025.

Business Growth Tips

Creating a Digital Marketing Strategy for 2026

Business Growth Tips

Creating a Digital Marketing Strategy for 2026

Learn how to create an effective digital marketing strategy for 2026 that combines SEO, social media, PPC, and email marketing for business growth.

15. 11. 2025.

Business Growth Tips

Clear Goals: The Key to Successful Collaboration Between Client and Contractor

Business Growth Tips

Clear Goals: The Key to Successful Collaboration Between Client and Contractor

Without clear goals, every project wanders. Learn how to define goals that deliver results — whether you're the client or the contractor.

4. 11. 2025.

Business Growth Tips

Who Makes the Decisions: The Key Factor That Can Save or Ruin a Project

Business Growth Tips

Who Makes the Decisions: The Key Factor That Can Save or Ruin a Project

If everyone decides — no one decides. Learn how to establish a clear communication flow and speed up every project without stress and duplicate emails.

4. 11. 2025.

Business Growth Tips

Respecting the Process: How Clients and Contractors Build Quality Results

Business Growth Tips

Respecting the Process: How Clients and Contractors Build Quality Results

The process isn't an obstacle — it's a guarantee of success. Learn why it's important to respect the order of work and how it brings peace of mind, quality, and trust.

4. 11. 2025.

Business Growth Tips

Realistic Budget: The First Filter Between a Serious Client and Stress

Business Growth Tips

Realistic Budget: The First Filter Between a Serious Client and Stress

Learn how to recognize a realistic budget and avoid projects that make no sense. A guide for clients and contractors who want clear agreements and a healthy partnership.

4. 11. 2025.

Business Growth Tips

How to Recognize Your Ideal Client — Before They Eat Up Your Nerves and Weekend

Business Growth Tips

How to Recognize Your Ideal Client — Before They Eat Up Your Nerves and Weekend

Learn how to recognize your ideal client and avoid projects from hell. 10 practical questions that save nerves, time, and reputation.

3. 11. 2025.

IT Consulting

How to Make Your Business Look Professional Online — Even Without a Big Budget

IT Consulting

How to Make Your Business Look Professional Online — Even Without a Big Budget

A practical guide on how to make your business look professional online even with a small budget — what builds trust, which mistakes to avoid, and how to turn your website into a growth tool.

3. 11. 2025.

Website Development Tips

Website for Apartments: Guide to More Direct Bookings and Lower Commissions

Website Development Tips

Website for Apartments: Guide to More Direct Bookings and Lower Commissions

Professional website development for apartments with direct bookings, calendar synchronization (Booking, Airbnb), and online payments. More bookings, fewer commissions.

2. 11. 2025.

Website Development Tips

Hotel Website: Everything You Need to Know Before Building One

Website Development Tips

Hotel Website: Everything You Need to Know Before Building One

Professional hotel website development – direct bookings, online payments, CRM/ERP integrations, and increasing direct profit. A complete guide for hotels and apartments.

1. 11. 2025.

Website Development Tips

Website Development for Lawyers — How to Build Trust and Attract Clients

Website Development Tips

Website Development for Lawyers — How to Build Trust and Attract Clients

Professional website development for lawyers and law firms. Increase your client base, build trust, and rank first on Google with a modern, fast, and optimized website.

31. 10. 2025.

IT Consulting

How AI Tools (ChatGPT, Copilot, etc.) Are Changing IT Consulting and Software Development

IT Consulting

How AI Tools (ChatGPT, Copilot, etc.) Are Changing IT Consulting and Software Development

Learn how AI tools like ChatGPT and GitHub Copilot are transforming IT consulting and accelerating software development, with practical business application examples.

31. 10. 2025.

Website Development Tips

The Difference Between 'Cheap' and Professional Website Development (WordPress vs. Custom Solution)

Website Development Tips

The Difference Between 'Cheap' and Professional Website Development (WordPress vs. Custom Solution)

Find out why cheap WordPress website development costs more in the long run. A comparison of security, scalability, performance, and maintenance of custom web solutions versus ready-made themes.

31. 10. 2025.

IT Consulting

How to Integrate a CRM System with Your Website for Maximum Business Efficiency

IT Consulting

How to Integrate a CRM System with Your Website for Maximum Business Efficiency

Learn why CRM integration is key to process automation and how to connect your website with a CRM system for greater efficiency and better conversions.

30. 10. 2025.

IT Consulting

The Significance of Montenegro's Entry Into the SEPA System for Businesses and Online Commerce

IT Consulting

The Significance of Montenegro's Entry Into the SEPA System for Businesses and Online Commerce

Joining the SEPA system brings faster, cheaper, and more secure transactions. Learn what this change means for businesses, e-commerce, and freelancers in Montenegro.

30. 10. 2025.

IT Consulting

Top 5 Digital Trends Shaping 2026

IT Consulting

Top 5 Digital Trends Shaping 2026

Discover the key digital trends that will dominate 2026 — AI tools, automation, personalization, UX innovations, and ethical data usage.

28. 10. 2025.

IT Consulting

Why IT Consulting Is Crucial for Your Business Growth

IT Consulting

Why IT Consulting Is Crucial for Your Business Growth

Learn how IT consulting helps companies optimize processes, reduce costs, increase security, and accelerate digital transformation.

10. 10. 2025.

Website Development Tips

Available: Complete Rent-a-Car Solution with Online Payment

Website Development Tips

Available: Complete Rent-a-Car Solution with Online Payment

Digitize your entire rent-a-car business with our advanced web solution featuring online bookings, real-time availability, and Monri WSPay online payment.

3. 7. 2025.

Website Development Tips

How to Increase Your Website's Conversion Rate?

Website Development Tips

How to Increase Your Website's Conversion Rate?

Increase your website's conversion rate with practical tips for UX, CTAs, and page design, and turn more visitors into customers.

24. 2. 2025.

Business Growth Tips

How to Spot Unrealistic SEO and Marketing Promises? Avoid Bad Investments and Achieve Real Results

Business Growth Tips

How to Spot Unrealistic SEO and Marketing Promises? Avoid Bad Investments and Achieve Real Results

Learn how to identify unrealistic SEO and marketing promises, avoid bad investments, and protect your business from poor strategies.

20. 2. 2025.

Business Growth Tips

SEO vs. Google Ads – Which Is Better for Your Business?

Business Growth Tips

SEO vs. Google Ads – Which Is Better for Your Business?

SEO vs Google Ads — which strategy is better? A detailed comparison, pros, cons, and how to combine both channels for maximum results.

19. 2. 2025.

Search Engine Optimization

How to Write a Blog Post That Brings Clients? (Step-by-Step Guide)

Search Engine Optimization

How to Write a Blog Post That Brings Clients? (Step-by-Step Guide)

Learn how to write high-quality blog posts that attract clients and increase engagement. Practical tips for SEO, content structure, and conversions.

16. 2. 2025.

Website Development Tips

Why Minimalist Design Is Actually the Best Solution for Most Websites

Website Development Tips

Why Minimalist Design Is Actually the Best Solution for Most Websites

Learn why minimalist web design improves user experience, site speed, and SEO, and why it's the best choice for most modern web projects.

15. 2. 2025.

Search Engine Optimization

How to Improve Your Business Visibility with Local SEO

Search Engine Optimization

How to Improve Your Business Visibility with Local SEO

Learn how to improve your business visibility in Montenegro using local SEO — from Google My Business profile to local keywords, reviews, and technical website optimization.

13. 1. 2025.

Website Development Tips

Gather Content for Your Website — A Detailed Guide

Website Development Tips

Gather Content for Your Website — A Detailed Guide

Unlock the doors to online success: learn how to gather and organize content for your website — from text and images to SEO basics and page structure.

6. 1. 2025.

Website Development Tips

How to Define Goals for Your Website

Website Development Tips

How to Define Goals for Your Website

Learn how to set clear goals for your website through practical advice, steps, and real examples. Define your audience, goals, and stand out from the competition.

5. 1. 2025.

Website Development Tips

Website Development for Real Estate – Guide for Owners

Website Development Tips

Website Development for Real Estate – Guide for Owners

Learn how to create a professional real estate website: key features, UX tips, SEO basics, and common mistakes to avoid.

22. 12. 2024.

Search Engine Optimization

SEO Optimization - Complete Guide for Better Rankings and Greater Success

Search Engine Optimization

SEO Optimization - Complete Guide for Better Rankings and Greater Success

Learn what SEO optimization is and how to achieve better Google rankings with our detailed guide.

22. 12. 2024.

Website Development Tips

10 Most Common Mistakes Small Businesses Make When Building a Website

Website Development Tips

10 Most Common Mistakes Small Businesses Make When Building a Website

Discover the mistakes small businesses most often make when building a website and how to avoid them — practical tips on design, user experience, speed, security, and SEO.

21. 12. 2024.

Website Development Tips

Website Development Checklist: What to Prepare Before Starting the Project

Website Development Tips

Website Development Checklist: What to Prepare Before Starting the Project

A detailed checklist to help you prepare content, clearly define goals, and organize everything needed before starting the development of a professional website.

20. 12. 2024.

Business Growth Tips

How a Marketing Agency Can Help Small Businesses Grow

Business Growth Tips

How a Marketing Agency Can Help Small Businesses Grow

Learn how a marketing agency helps small businesses grow through targeted marketing, budget optimization, and expert digital campaigns.

14. 12. 2024.

Website Development Tips

10 Signs Your Website Is Outdated and Why It's Time for a Redesign

Website Development Tips

10 Signs Your Website Is Outdated and Why It's Time for a Redesign

Does your website look outdated, load slowly, or lack responsiveness? Discover 10 signs it's time for a redesign and how modernization improves your online presence.

13. 12. 2024.

Website Development Tips

Planning and Organizing the Website Development Process: The Key to a Successful Project

Website Development Tips

Planning and Organizing the Website Development Process: The Key to a Successful Project

Learn how to plan and organize the website development process — from goals, budget, and content to communicating with the agency and avoiding the most common mistakes.

29. 11. 2024.

Search Engine Optimization

SEO and Website Development: How to Achieve High Google Rankings?

Search Engine Optimization

SEO and Website Development: How to Achieve High Google Rankings?

Learn how technical website development, UX, and SEO strategy together impact Google rankings. A practical guide for business owners and marketing teams.

27. 11. 2024.

Search Engine Optimization

How to Create Quality Content for SEO?

Search Engine Optimization

How to Create Quality Content for SEO?

Learn how to create quality SEO content that delivers rankings, visits, and conversions. A complete guide with strategies, examples, and internal links.

24. 11. 2024.

Search Engine Optimization

How to Choose Keywords for Your Website? — Complete Guide for SEO Success

Search Engine Optimization

How to Choose Keywords for Your Website? — Complete Guide for SEO Success

Learn how to find and select keywords that attract the right audience, improve Google rankings, and drive conversions.

24. 11. 2024.

Google Advertising

Most Common Mistakes in Google Ads Campaigns and How to Avoid Them

Google Advertising

Most Common Mistakes in Google Ads Campaigns and How to Avoid Them

Find out which mistakes most commonly ruin Google Ads campaigns and how to prevent them. A practical guide for better ROI, higher-quality clicks, and more efficient advertising.

24. 11. 2024.

Search Engine Optimization

What Is SEO Optimization and Why Is It Crucial for Your Website?

Search Engine Optimization

What Is SEO Optimization and Why Is It Crucial for Your Website?

Discover what SEO optimization is, how it works, and why it's crucial for your website's success. Learn best practices for improving Google rankings.

24. 11. 2024.

Search Engine Optimization

Guide to Technical SEO Optimization: The Key to Better Rankings

Search Engine Optimization

Guide to Technical SEO Optimization: The Key to Better Rankings

Complete guide to technical SEO optimization: site speed, indexing, mobile version, security, URL structure, and advanced optimizations for Google rankings.

24. 11. 2024.

Google Advertising

Guide to a Successful Google Ads Campaign: Strategies for Business Growth

Google Advertising

Guide to a Successful Google Ads Campaign: Strategies for Business Growth

Learn how to create, optimize, and scale Google Ads campaigns. Practical strategies, examples, and internal links to key SEO and PPC guides.

24. 11. 2024.

Website Development Tips

Website Development Costs in Montenegro

Website Development Tips

Website Development Costs in Montenegro

Find out what affects website costs in Montenegro – from simple websites to complex systems with integrations, SEO, and automation. Real pricing from €500 to €10,000+.

22. 11. 2024.

Website Development Tips

Buying a Domain — A Complete Guide for Beginners and Businesses

Website Development Tips

Buying a Domain — A Complete Guide for Beginners and Businesses

Learn how to choose and buy the right domain for your business — what extensions exist, what matters for SEO, how much domains cost, and what the registration process looks like.

22. 11. 2024.

Website Development Tips

The Difference Between Custom and Template Website Design

Website Development Tips

The Difference Between Custom and Template Website Design

Discover the key differences between custom and template website design — their advantages, limitations, and how to choose the right approach for your business in Montenegro.

22. 11. 2024.

Contact

Interested in working together?

Direct communication, no account managers. Write or schedule a short call.

  • • free systematic review of your digital presence
  • • honest assessment of whether collaboration is a realistic option
  • • priorities for the next 6–12 months

The review is not a commitment to collaborate.

No obligation. If we determine we're not a good fit, we'll say so openly.