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Radosav Leovac

Advisor · Founder of Leovac Digital

Most good businesses begin with a half-spoken sentence: “I have this idea…” My work is to turn that sentence into a business that works. One that people choose, recommend and come back to.

In digital since 2009· Tourism and services· Montenegro and the world· LinkedIn →

Radosav Leovac

Meaning first. Then everything else.

I started in 2009 as a web developer. I wrote code late into the night, built websites, booking systems and campaigns, and kept looking for the answer in ever better technology.

The answer ran deeper.

Businesses that grow have one thing in common: they know exactly why they exist. Their house grows from the foundation up, and the name, the look and the campaign simply put into words what is already clear.

So every project begins with a conversation. I ask why your business exists. What you are truly good at. Who needs you. What people will gladly pay for. When those four answers meet in one place, the name, the story, the website and the marketing become one thing.

I believe in one small step every week: look at what happened, improve one thing, keep going. A business that lasts is built by walking, step by step. That is how we run our own products too, Zayoto and a network of destinations for Montenegro. A little better every day.

Behind every click is a person making a decision. So I read psychology as closely as analytics, and philosophy as closely as marketing. My ethics are simple: I recommend what you truly need, I promise what I can stand behind, and I choose work I believe in, so I can give it everything.

How I help

  1. 01MeaningWhy the business exists and who needs it. The name, voice and look grow from that.
  2. 02The pathWhat comes first, what next, what later. A clear plan that gets done, step by step.
  3. 03A business that worksWebsite, sales and marketing that are measured and improved, week after week.
  4. 04Knowledge that staysAdvice and education for those who want to understand their customers and choose well on their own.
Published articles

I've written 68 articles about digital systems

23. okt 2026.The First Number on the Page Decides Everything After ItThe first price a guest sees decides what looks cheap and what looks expensive afterwards. How anchoring works on a car rental website and in your own business.Brand psychology12. okt 2026.Your Biggest Competitor Is HabitWhy a site that ranked first on Google quietly drops once everyone forgets it, why it then gets rebuilt, and how small regular steps protect site and brand.Brand psychology12. okt 2026.Customers Remember Two MomentsThe peak-end rule explains how customers remember a brand. Here's how to design the moments people retell in your own business.Brand psychology12. okt 2026.The Loss You Do Not SeePeople react faster to what they lose than to what they gain. Here's how to use that principle honestly in your brand and sales.Brand psychology9. okt 2026.A Brand Grows from Its RootsThe oldest message from the temple at Delphi is the most useful one for any brand. How to draw an identity from your own story that belongs only to you.Brand philosophy7. okt 2026.Empty Space Does the WorkWhy a quiet page sells better than a crowded one. An old idea about a wheel and a cup, and how empty space helps your customer decide.Brand philosophy10. maj 2026.5 Mistakes 80% of Boutique Hotels in Montenegro Make (Audit of 3 Hotels, May 2026)We audited 3 boutique hotels in Montenegro in May 2026. CLS of 0.65, 6 MB page weight, dead sitemaps, and an estimated €80,000+ in lost direct bookings per hotel per year.Hospitality7. mart 2026.How Much Does Google Ads Cost in Montenegro? Prices, Budget and CPC 2026How much does Google Ads cost in Montenegro? CPC from 0.20 to 2.00 EUR, realistic budgets from 300 EUR, by industry. Concrete numbers without marketing fluff.Google Advertising28. feb 2026.Website for rent-a-car agencies, guide for more bookingsComplete guide for building a rent-a-car website: feature checklist, price calculator, online reservations, fleet management, SEO and pricing packages.Website Development Tips27. feb 2026.Digital Marketing, Complete Guide for Businesses [2026]Guide to digital marketing: SEO, Google Ads, social media, email marketing and service pricing. How to choose an agency and what to expect from results.Digital Marketing24. feb 2026.Remarketing for Tourism: How to Bring Visitors BackRemarketing campaigns for tourism: how to set up retargeting for hotels and apartments, build audience lists, and increase conversions on a smaller budget.Digital Advertising22. feb 2026.What is a PMS System, A Guide for Accommodation OwnersPMS system explained simply: what it does, who needs it, how much it costs, and how to choose the right one for your hotel or apartments. No technical jargon.IT Consulting19. feb 2026.Channel Manager Guide for Hotels and ApartmentsWhich channel manager to choose? Comparison of SiteMinder, Channex, Beds24, Rentals United, Lodgify and Smoobu. Pricing, features, PMS compatibility and ROI.Business Growth Tips19. feb 2026.PMS Systems and Booking Integration – Complete Guide for Hotels and ApartmentsWhich PMS system to choose for your hotel or apartments? Comparison of Cloudbeds, Beds24, Mews, Opera, and Guesty, pricing, features, website integration, and ROI.IT Consulting17. feb 2026.Business Automation for Small Companies: How to Save Time and Reduce ErrorsA practical guide to automating business processes, from booking systems and CRM to email marketing. No big budget, no programming required.IT Consulting17. feb 2026."Plus 1" SEO Philosophy: How We Entered AI Search Results in 24 HoursHow we applied the "Plus 1" SEO philosophy for a construction firm from Vienna, marginal advantage in 15 areas = dominance. Competitive analysis, technical SEO, schema markup, and AI search optimization with results in 24 hours.Search Engine Optimization11. feb 2026.Google Ads vs Facebook Ads: Which Channel Is Better?Google Ads vs Facebook Ads: differences, budgets, CPC, and which channel delivers better results for tourism, real estate, and services. Concrete numbers.Digital Advertising9. feb 2026.Direct Bookings vs OTA Platforms – How to Reduce Dependence on Booking.comHow much do you really pay OTA platforms and how do direct bookings reduce costs? ROI analysis, concrete steps, and examples for hotels and apartments.Business Growth Tips7. feb 2026.How Much Does SEO Optimization Cost in Montenegro?Realistic SEO optimization prices: from 200 EUR per month for a basic package to 1,500 EUR+ for full service. What affects the price, what you get, and how to calculate ROI.Search Engine Optimization5. feb 2026.Best Web Development Agencies in Montenegro [2026]An overview of the best web development agencies in Montenegro: specializations, prices, technologies. How to choose a partner that fits your needs and budget.Website Development Tips27. jan 2026.Google Ads for Hotels: Guide to More Direct BookingsHow hotels use Google Ads for direct bookings. Campaign types, budgets, Google Hotel Ads vs Search Ads, and common mistakes. Concrete advice for the Adriatic region.Google Ads14. dec 2025.Do You Share Values (Honesty, Respect)?How to recognize clients with whom you share core values, and why differences in honesty and respect almost always lead to poor collaboration, stress, and damaged reputation.Business Growth Tips7. dec 2025.Does the Client Think Long-term?How to recognize clients who don't see digital as a one-time expense, but as a system that is built, maintained, and developed, and why this is crucial for smooth collaboration and results.Business Growth Tips27. nov 2025.You Don't Want Every Client. You Want a Partner.Learn how to recognize clients who see you as a partner, not just a contractor, and how that affects the quality of collaboration, process speed, and your peace of mind.Business Growth Tips26. nov 2025.Everyone Prints the Same, That's Why Nobody Stands OutWhy small print shops look the same, offer the same, and earn the same, and how to finally differentiate through clear processes, focused offers, and smarter business models.Business Strategy19. nov 2025.Websites That Generate Inquiries and Bookings: How UX Flows Guide Users to ActionHow can your website go from an 'online business card' to a channel that generates inquiries and bookings? A guide to UX flows, page structure, and content that drives action.Website Development Tips15. nov 2025.Creating a Digital Marketing Strategy for 2026Learn how to create an effective digital marketing strategy for 2026 that combines SEO, social media, PPC, and email marketing for business growth.Business Growth Tips4. nov 2025.Clear Goals: The Key to Successful Collaboration Between Client and ContractorWithout clear goals, every project wanders. Learn how to define goals that deliver results, whether you're the client or the contractor.Business Growth Tips4. nov 2025.Realistic Budget: The First Filter Between a Serious Client and StressLearn how to recognize a realistic budget and avoid projects that make no sense. A guide for clients and contractors who want clear agreements and a healthy partnership.Business Growth Tips4. nov 2025.Respecting the Process: How Clients and Contractors Build Quality ResultsThe process isn't an obstacle, it's a guarantee of success. Learn why it's important to respect the order of work and how it brings peace of mind, quality, and trust.Business Growth Tips4. nov 2025.Who Makes the Decisions: The Key Factor That Can Save or Ruin a ProjectIf everyone decides, no one decides. Learn how to establish a clear communication flow and speed up every project without stress and duplicate emails.Business Growth Tips3. nov 2025.How to Make Your Business Look Professional Online, Even Without a Big BudgetA practical guide on how to make your business look professional online even with a small budget, what builds trust, which mistakes to avoid, and how to turn your website into a growth tool.IT Consulting3. nov 2025.How to Recognize Your Ideal Client, Before They Eat Up Your Nerves and WeekendLearn how to recognize your ideal client and avoid projects from hell. 10 practical questions that save nerves, time, and reputation.Business Growth Tips2. nov 2025.Website for Apartments: Guide to More Direct Bookings and Lower CommissionsProfessional website development for apartments with direct bookings, calendar synchronization (Booking, Airbnb), and online payments. More bookings, fewer commissions.Website Development Tips1. nov 2025.Hotel Website: Everything You Need to Know Before Building OneProfessional hotel website development – direct bookings, online payments, CRM/ERP integrations, and increasing direct profit. A complete guide for hotels and apartments.Website Development Tips31. okt 2025.The Difference Between 'Cheap' and Professional Website Development (WordPress vs. Custom Solution)Find out why cheap WordPress website development costs more in the long run. A comparison of security, scalability, performance, and maintenance of custom web solutions versus ready-made themes.Website Development Tips31. okt 2025.How AI Tools (ChatGPT, Copilot, etc.) Are Changing IT Consulting and Software DevelopmentLearn how AI tools like ChatGPT and GitHub Copilot are transforming IT consulting and accelerating software development, with practical business application examples.IT Consulting31. okt 2025.Website Development for Lawyers, How to Build Trust and Attract ClientsProfessional website development for lawyers and law firms. Increase your client base, build trust, and rank first on Google with a modern, fast, and optimized website.Website Development Tips30. okt 2025.How to Integrate a CRM System with Your Website for Maximum Business EfficiencyLearn why CRM integration is key to process automation and how to connect your website with a CRM system for greater efficiency and better conversions.IT Consulting30. okt 2025.The Significance of Montenegro's Entry Into the SEPA System for Businesses and Online CommerceJoining the SEPA system brings faster, cheaper, and more secure transactions. Learn what this change means for businesses, e-commerce, and freelancers in Montenegro.IT Consulting28. okt 2025.Top 5 Digital Trends Shaping 2026Discover the key digital trends that will dominate 2026, AI tools, automation, personalization, UX innovations, and ethical data usage.IT Consulting10. okt 2025.Why IT Consulting Is Crucial for Your Business GrowthLearn how IT consulting helps companies optimize processes, reduce costs, increase security, and accelerate digital transformation.IT Consulting3. jul 2025.Available: Complete Rent-a-Car Solution with Online PaymentDigitize your entire rent-a-car business with our advanced web solution featuring online bookings, real-time availability, and Monri WSPay online payment.Website Development Tips24. feb 2025.How to Increase Your Website's Conversion Rate?Increase your website's conversion rate with practical tips for UX, CTAs, and page design, and turn more visitors into customers.Website Development Tips20. feb 2025.How to Spot Unrealistic SEO and Marketing Promises? Avoid Bad Investments and Achieve Real ResultsLearn how to identify unrealistic SEO and marketing promises, avoid bad investments, and protect your business from poor strategies.Business Growth Tips19. feb 2025.SEO vs. Google Ads – Which Is Better for Your Business?SEO vs Google Ads, which strategy is better? A detailed comparison, pros, cons, and how to combine both channels for maximum results.Business Growth Tips16. feb 2025.How to Write a Blog Post That Brings Clients? (Step-by-Step Guide)Learn how to write high-quality blog posts that attract clients and increase engagement. Practical tips for SEO, content structure, and conversions.Search Engine Optimization15. feb 2025.Why Minimalist Design Is Actually the Best Solution for Most WebsitesLearn why minimalist web design improves user experience, site speed, and SEO, and why it's the best choice for most modern web projects.Website Development Tips13. jan 2025.How to Improve Your Business Visibility with Local SEOLearn how to improve your business visibility in Montenegro using local SEO, from Google My Business profile to local keywords, reviews, and technical website optimization.Search Engine Optimization6. jan 2025.Gather Content for Your Website, A Detailed GuideUnlock the doors to online success: learn how to gather and organize content for your website, from text and images to SEO basics and page structure.Website Development Tips5. jan 2025.How to Define Goals for Your WebsiteLearn how to set clear goals for your website through practical advice, steps, and real examples. Define your audience, goals, and stand out from the competition.Website Development Tips22. dec 2024.Website Development for Real Estate – Guide for OwnersLearn how to create a professional real estate website: key features, UX tips, SEO basics, and common mistakes to avoid.Website Development Tips22. dec 2024.SEO Optimization - Complete Guide for Better Rankings and Greater SuccessLearn what SEO optimization is and how to achieve better Google rankings with our detailed guide.Search Engine Optimization21. dec 2024.10 Most Common Mistakes Small Businesses Make When Building a WebsiteDiscover the mistakes small businesses most often make when building a website and how to avoid them, practical tips on design, user experience, speed, security, and SEO.Website Development Tips20. dec 2024.Website Development Checklist: What to Prepare Before Starting the ProjectA detailed checklist to help you prepare content, clearly define goals, and organize everything needed before starting the development of a professional website.Website Development Tips14. dec 2024.How a Marketing Agency Can Help Small Businesses GrowLearn how a marketing agency helps small businesses grow through targeted marketing, budget optimization, and expert digital campaigns.Business Growth Tips13. dec 2024.10 Signs Your Website Is Outdated and Why It's Time for a RedesignDoes your website look outdated, load slowly, or lack responsiveness? Discover 10 signs it's time for a redesign and how modernization improves your online presence.Website Development Tips29. nov 2024.Planning and Organizing the Website Development Process: The Key to a Successful ProjectLearn how to plan and organize the website development process, from goals, budget, and content to communicating with the agency and avoiding the most common mistakes.Website Development Tips27. nov 2024.SEO and Website Development: How to Achieve High Google Rankings?Learn how technical website development, UX, and SEO strategy together impact Google rankings. A practical guide for business owners and marketing teams.Search Engine Optimization24. nov 2024.Common Google Ads Mistakes and How to Avoid ThemDiscover 10 mistakes that destroy Google Ads budgets and learn how to fix them. Concrete advice, cost per mistake, and an action plan for better ROI.Google Advertising24. nov 2024.Guide to a Successful Google Ads Campaign: Strategies for Business GrowthLearn how to create, optimize, and scale Google Ads campaigns. Practical strategies, examples, and internal links to key SEO and PPC guides.Google Advertising24. nov 2024.How to Choose Keywords for Your Website?, Complete Guide for SEO SuccessLearn how to find and select keywords that attract the right audience, improve Google rankings, and drive conversions.Search Engine Optimization24. nov 2024.How to Create Quality Content for SEO?Learn how to create quality SEO content that delivers rankings, visits, and conversions. A complete guide with strategies, examples, and internal links.Search Engine Optimization24. nov 2024.Guide to Technical SEO Optimization: The Key to Better RankingsComplete guide to technical SEO optimization: site speed, indexing, mobile version, security, URL structure, and advanced optimizations for Google rankings.Search Engine Optimization24. nov 2024.What Is SEO Optimization and Why Is It Crucial for Your Website?Discover what SEO optimization is, how it works, and why it's crucial for your website's success. Learn best practices for improving Google rankings.Search Engine Optimization22. nov 2024.The Difference Between Custom and Template Website DesignDiscover the key differences between custom and template website design, their advantages, limitations, and how to choose the right approach for your business in Montenegro.Website Development Tips22. nov 2024.Buying a Domain, A Complete Guide for Beginners and BusinessesLearn how to choose and buy the right domain for your business, what extensions exist, what matters for SEO, how much domains cost, and what the registration process looks like.Website Development Tips22. nov 2024.Website Development Costs in MontenegroFind out what affects website costs in Montenegro – from simple websites to complex systems with integrations, SEO, and automation. Real pricing from €500 to €10,000+.Website Development Tips

If you have an idea that deserves to become a business, let’s start with one question.

One question to start: why does your business exist? Everything else follows from that.